SENIOR SEO STRATEGIST

Senior SEO Strategist (Contract)

We're on a mission to bring the power of modern marketing to B2B technical industries, so they can achieve greater success. For over a decade, we've helped B2B marketers in technical, industrial, and manufacturing industries accelerate growth through highly effective websites and powerful digital marketing.

We're looking for a Senior SEO Strategist to join our fully remote team on a contract basis. This role is ideal for a strategist who can see the big picture while being laser-focused on SEO, guiding impactful initiatives across local, national, and international markets. You'll work closely with internal teams, including account/project managers and digital specialists, to provide clients with comprehensive SEO strategies that align with their broader business objectives and drive measurable growth in visibility and lead generation.

This is a remote/WFH position, on a collaborative fully virtual team. This is a contract, project-based position where hours may ebb and flow week-to-week (average 5-20 hours/week).

You are a strategic SEO professional with a solid foundation in both technical and content-based SEO. You bring years of B2B experience to the table, ideally within technical or industrial markets, and have a knack for aligning SEO tactics with high-level marketing strategies. With a collaborative mindset and strong communication skills, you're comfortable presenting SEO insights to clients and stakeholders and collaborating across disciplines to ensure cohesive and effective SEO implementations.

Here are the key qualities we're looking for:

Key Qualities:

• Strategic Vision: Ability to see the big picture and develop SEO strategies that align with broader digital marketing goals, driving measurable impact.
• Technical Expertise: Skilled in technical SEO areas such as site architecture, crawlability, page speed, schema markup, and mobile optimization, ensuring SEO best practices are embedded in all stages of the web experience.
• Local, National, and International SEO Experience: Proven success in creating tailored SEO strategies that maximize reach and relevance for clients at all geographic levels.
• Data-Driven Insights: Experienced in using tools like Google Analytics, Search Console, Ahrefs, SEMRush, and more to analyze data, assess SEO performance, and make informed recommendations.
• Sales Process Support: Ability to provide high-level SEO insights, conduct initial site and competitor audits, and deliver strategic recommendations that support the sales process.
• Communication Skills: You excel at both verbal and written communication, with the ability to explain complex marketing concepts to clients with a variety of levels of knowledge. You can easily and comfortably facilitate client meetings, negotiate effectively, and influence project stakeholders to create win-win solutions.
• Teamwork: You thrive in a collaborative environment, effectively leading and coordinating efforts within a team. You showcase your positive attitude; effective listening skills; empathy, assertiveness, and an ongoing interest in learning.
• Leadership Qualities: You continually display honesty, integrity, and the ability to stay calm under pressure, while prioritizing and delegating with the company's best interests top of mind.

You Will:

• Develop and implement customized SEO strategies for B2B clients across local, national, and international markets, driving growth in search visibility, organic traffic, and conversions.
• Conduct in-depth keyword research, competitor analysis, and site audits to identify and prioritize opportunities for optimization.
• Assist in the sales process, providing preliminary SEO audits and participating in prospect meetings to present SEO strategies and recommendations.
• Partner with account/project managers to support client onboarding and set clear SEO objectives and expectations.
• Provide hands-on technical SEO guidance for website projects, including site structure, on-page optimizations, mobile optimization, and page speed improvements.
• Oversee SEO audits, reporting, and recommendations to ensure adherence to best practices, identifying ongoing optimization opportunities for clients.
• Collaborate with the content, design, and development teams to align SEO with broader marketing strategies and support lead generation and conversion optimization.
• Develop and implement SEO-driven content strategies by identifying high-impact topics, providing keyword recommendations, and optimizing content to align with user intent and search engine best practices.
• Analyze and report on SEO performance metrics, making data-driven adjustments to strategies for continuous improvement.
• Provide insights and strategic recommendations to clients, serving as their trusted advisor on SEO best practices.
• Work on a team with other SEO and digital marketing individuals, or act as the primary SEO resource, on an account-by-account basis.
• Stay current with search engine algorithm updates, SEO trends, and industry advancements to maintain cutting-edge strategies for clients.

Your Skills and Background:

• 8-10 years of SEO experience, preferably in a B2B setting, with a strong understanding of the technical and industrial sectors.
• 3+ years of relevant experience within a digital marketing agency.
• Demonstrated success in implementing local, regional/national, and international SEO strategies.
• Proficiency with SEO and analytics tools, including Ahrefs, SEMRush, Moz, Google Analytics, and Google Search Console.
• Experience with CMS platforms (e.g., WordPress) and strong technical SEO expertise.
• Strong analytical skills and attention to detail, with the ability to translate data into actionable insights that align with client business objectives.
• Excellent communication and presentation skills.
• Bachelor's Degree in Marketing, Business, or a related field is preferred

Key Accountabilities:

• SEO Strategy Development
• Performance Tracking and Reporting
• Sales Process Support & Client Presentations
• Technical SEO Guidance
• Content & Syndication Strategy Development
• Client Relationship Management