Creative Director (GoldSilver / Wealthion / GBI)

THE SHORT VERSION

We need a digital creative director who owns the full experience. Not just how our brands look, but how they feel to move through. Web, email, mobile, campaign, conversion. Someone who thinks in systems, designs at a professional level, and uses AI and agentic workflows. You will manage a small team but also realize greater productivity leverage using A.I. You'll have real ownership across three distinct brands, a direct line to the VP of Marketing, executive producers on the Media Team, and the freedom to shape what these experiences become.

THE BRANDS

GoldSilver, is one of the most trusted names in precious metals investing and one of the most distinctive brands in personal finance. While most companies in this category compete on price and push people to buy, GoldSilver built its reputation by doing the opposite: creating content that genuinely helps investors understand their money, their options, and the forces shaping both. We don't just sell gold. We teach people why it matters and then make it simple to own, with the same liquidity as stocks or bonds via the GBI Platform.

Wealthion is a fast-growing financial media brand reaching macro-aware investors across YouTube, podcast, and digital platforms.

GBI Direct is our direct-to-consumer precious metals brand, growing fast and full of creative opportunity.

GBI is the fintech engine behind all three, connecting alternative assets to wealth managers and retail investors globally.

We're at an inflection point. The macro environment is pushing a new generation of investors toward gold for the first time. AI is changing how people discover financial brands and how great creative teams operate. We’re positioned — in audience, in content infrastructure, and in brand authority — to own that moment. The Digital Creative Director is a big part of how we get there.

THE OPPORTUNITY

This is not a campaign execution role. It's not a design management role. It's a creative leadership role for someone who understands that the digital experience is the brand and who has the range to own it across web, email, mobile, and campaign surfaces for three growing brands simultaneously.

You'll work directly with the VP of Marketing, set the creative and experiential standard, and build the systems — human and AI — that let a lean team produce at a level most organizations can't match. The work is real, the ownership is real, and the brands are worth building.

WHAT YOU'LL OWN

Digital Experience

– The look, feel, and conversion performance of our web presence across GoldSilver, Wealthion, and GBI; desktop and mobile

– Email creative across lifecycle, campaign, and transactional programs visual design, layout architecture, and brand consistency

– Landing page design and experiential flow from first impression through conversion action

– The visual and tonal identity of each brand across all digital surfaces, with the authority to evolve them

Campaign Creative

– End-to-end campaign creative — brief through finished assets — across paid ads, social, email, and web

– Creative strategy in partnership with marketing: what the campaign should feel like, not just what it should say

– Asset production across formats and channels, with quality and conversion performance as the dual standard

Agentic Creative Systems

– Design and deploy AI-powered creative workflows that multiply what a small team can produce not as an experiment, but as operating infrastructure

– Build and manage agentic pipelines for content generation, image production, copy variation, and creative iteration

– Identify where AI can own a creative task end-to-end and where human judgment must stay in the loop and architect accordingly

– Stay ahead of the tooling curve and bring new capabilities into the team's workflow, expectation is this emerging, we are all learning, it’s changing weekly.

Team & Production

– Lead a small team of designers, developers, and copywriters with clarity and accountability

– Direct external developers and vendors spec the work and hold to standards

– Manage the creative production calendar across multiple brands and campaigns without losing quality or momentum

WHAT WE'RE LOOKING FOR

The right person has strong hands-on digital design skills and thinks well beyond the asset. You understand how people move through digital experiences what makes them stay, click, trust, and convert. You've built campaigns and web experiences that actually perform. Think: direct measurable response as the outcomes. You've led small creative teams. And you're moving past using AI as a productivity tool into using it as a creative system building workflows and agent pipelines that change what's possible for your team.

Financial or investment creative experience is a plus. Genuine curiosity about macro economics, markets, and what it means to protect wealth is essential. Our audience is sophisticated and curious with assets to protect. The work has to meet them there.

You will thrive here if you:

– Design at a professional level across web, email, and mobile — you're in the tools, not just reviewing the work

– Own the digital experience end-to-end — from information architecture and visual design to conversion flow and mobile execution

– Have built and deployed agentic AI workflows for creative production — not just used AI tools, but architected systems around them

– Bring a conversion-first sensibility without abandoning the visual and brand standard

– Lead small creative teams with clarity; getting the best out of people without a lot of overhead

– Think across brands simultaneously; maintaining distinct identities while managing shared production infrastructure

– Move fast without losing the standard; you know the difference between good enough and actually good

– Thrive in environments where figuring things out is part of the job (read: an opportunity build and grow)

EXPERIENCE

– 5-7 years of digital design and creative experience; fintech, DTC, financial media preferred

– Demonstrated experience owning web and email creative — design, layout, and experiential quality across desktop and mobile

– Hands-on proficiency in Figma, Photoshop, and web design tools; CRM experience a plus

– R xperience building and deploying AI-powered creative workflows or agentic production systems

– Experience leading or managing a small creative team with accountability for output quality and delivery

– Motion and video production skills are a strong plus

– Direct fintech experience is not required; genuine curiosity about markets, investing, and the macro environment is essential

REPORTING RELATIONSHIP

This role reports directly to the VP of Marketing and sits alongside the Marketing Director as a peer. You'll work closely across campaign, content, and brand functions from day one.

WHAT YOU'LL GET

– Creative and experiential ownership across three distinct and growing brands — GoldSilver, Wealthion, and GBI

– Real freedom to shape the digital identity of brands that people genuinely care about

– A direct seat alongside the VP of Marketing — your perspective shapes the work, not just executes it

– $95,000–$135,000 base salary plus bonus

– 401k match, healthcare plan, and full benefits package

– Hybrid flexibility in NYC

– A talented team ready to build with you

– A career-defining opportunity at the intersection of fintech, media, and real assets

Company Description

GBI operates the GBI Platform, a trusted infrastructure for physical precious metals, serving global wealth managers, financial institutions, family offices, and sophisticated investors. The platform offers secure and transparent marketplace-based execution, institutional-grade custody, logistics, and technology, ensuring safe ownership, storage, and delivery of physical precious metals. GBI is at the forefront of innovation in precious metals investment, providing cutting-edge solutions for seamless management. The company’s expertise lies in empowering clients with reliable tools to optimize their investments in precious metals. 

GBI's Mission: 

Empowering the world to preserve and grow their wealth through  informed investing  and  seamless access  to physical precious metals and other  tangible assets.