Public Relations Specialist

Public Relations SpecialistPosition OverviewWe are seeking a strategic and results-driven Public Relations Specialist to develop and execute multi-channel PR programs that build brand awareness, manage reputation, and support business objectives. The ideal candidate will combine strong media relations and storytelling skills with experience in crisis communications, measurement, and content strategy to deliver clear, persuasive messages across earned, owned, and social channels. This role partners with marketing, product, legal, and executive teams to drive proactive campaigns, reactive responses, and internal communications while ensuring regulatory and compliance requirements are met.Key ResponsibilitiesDevelop and write clear, newsworthy press releases, statements, and executive communications that align with brand messaging and business goals.Build and maintain targeted media lists, research reporters and outlets, and proactively pitch journalists and influencers to secure earned coverage.Plan, assemble, and distribute press kits and media materials; coordinate logistics for press briefings, media tours, and newsroom visits.Lead crisis communications planning and execution, including drafting holding statements, coordinating spokespeople, preparing Q&A, and managing rapid response across channels.Monitor media coverage and social conversation using media monitoring and social listening tools; produce regular reports and insights to measure impact and guide strategy.Manage social media channels in coordination with marketing: develop content calendars, adapt earned content for social, and oversee community response when appropriate.Develop content strategy and create high-quality copy and storytelling assets for press, web, social, and internal stakeholders, including speeches and executive talking points.Conduct media training and broadcast interview preparation for executives and spokespeople; provide coaching on messaging, delivery, and handling tough questions.Drive influencer and partner outreach programs, identify alignment opportunities, and manage relationships to amplify campaigns.Plan and execute events and experiential PR programs, from media previews and product launches to roundtables and conferences.Work closely with legal and compliance teams to ensure communications meet regulatory requirements and industry guidelines.Use PR platforms (Cision, Muck Rack, Meltwater) and email marketing tools (Mailchimp) to manage campaigns, track placements, and distribute releases.Create and manage press multimedia assets in Adobe Creative Suite (InDesign, Photoshop) and coordinate video production/editing for multimedia storytelling.Integrate measurement and reporting best practices: set KPIs, use Google Analytics and PR platform metrics, and deliver actionable weekly and monthly reports.Maintain and evolve brand messaging and internal communications to keep employees informed and aligned.Coordinate with CRM (Salesforce) and CMS teams to ensure earned coverage is captured in pipelines, and PR activities are tracked as part of broader marketing efforts.Manage multiple projects simultaneously, keeping stakeholders informed of timelines, budgets, and outcomes.QualificationsBachelors degree in Public Relations, Communications, Journalism, Marketing, or related field (or equivalent experience).Demonstrated experience in crisis communications, reputation management, and regulatory/compliance communications.Excellent writing, editing, and storytelling skills with samples of press releases, speeches, and media materials in a portfolio.Proficiency with media databases and monitoring platforms such as Muck Rack, Meltwater, Cision, and similar tools.Experience with social listening tools, Google Analytics, and PR measurement/reporting methodologies.Strong hands-on experience with email marketing platforms (Mailchimp), CMS, and CRM systems (Salesforce).Familiarity with Adobe Creative Suite (InDesign, Photoshop) and basic video production/editing workflows.Strong interpersonal skills, confidence pitching media, and proven ability to work cross-functionally with legal, product, and executive teams.Willingness to travel occasionally for media events and on-site activations.BenefitsCompetitive salaryMedical, dental, and vision insurancePaid time off and holidaysEmployee wellness benefitsProfessional development opportunitiesGrowth opportunities within a nationally recognized wellness brand