VP of Marketing
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The strategic marketing leader we hire to define a new category and make Scenario the obvious answer within it. Scenario is building the intelligence layer for enterprise creative: custom models, orchestration across hundreds of models, governance and workflows. This is a category-definition role first and a demand-generation role second, and it is one of our most important hires of the year.
- Define and own the category, and put an end to the "you're just a wrapper" comparison.
- Make one clear voice ship on every surface: website, deck, demo, keynote, sales narrative, social and PR.
- Make the most of our reference list of leading studios and our record of zero enterprise churn.
- Build and run the content engine at two levels: enterprise depth and broader mid-market reach.
- Turn the product roadmap into launch moments across the year, with inbound as the outcome, and help drive the Series A.
02 Scope of ownership
Owns
- Category, narrative and positioning against the broader landscape of creative and AI tools
- The content engine, at both enterprise and mid-market levels
- Demand generation, PR, analyst relations and brand
- The founder-voice program and the Series A narrative and materials
03 Does not own
- Original public creative content (Creative Technologist)
- The sales playbook, pricing and deal mechanics (Sales)
- GTM data, automation and reporting (Revenue Operations)
03 What we look for
- A named category win you can point to and prove.
- A heavy AI and Scenario user already, who writes in their own voice.
- Comfortable working with strong-voiced founders: you amplify them rather than bury them, and you ship a category statement live in the interview.
- A campaigns-first marketer who wants to launch in week one; here the first deliverable is the positioning itself.
- "We\'ll figure out the message together": no opinion, waiting for consensus.
- A big-brand executive with a pre-baked playbook, dependent on agencies to operate.
- Someone who wants to "professionalize" away the founders\' voice.
Vacancy posted 1 day ago
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