Lead Content Designer

Summary of Position As a Lead Content Designer on the Product Experience team at Teladoc Health, you’ll pair deep content design expertise with strategic leadership to shape product experiences across multiple product areas. Recognized as a subject matter expert, you’ll lead content strategy, mentor colleagues, and work at the intersection of content, product, and design to create experiences that help our members manage and improve their health. A key focus of this role is conversation design and the responsible application of generative AI in healthcare settings—crafting the language, flows, and guardrails that power AI-driven member and provider experiences. Lead and shape work across a broad range of content design challenges, including: Defining and leading content strategy for major product areas. Shaping content design standards, voice and tone evolution, and content system thinking. Leading cross-functional workshops and influencing product direction through content design. Championing a human-centered approach across product areas, elevating actionable insights, and applying research and analytics to guide content and product strategy. Designing conversation flows, intents, and response frameworks for AI-powered chatbot and virtual assistant experiences in member- and provider-facing healthcare settings. Partnering with AI, clinical, and engineering teams to shape how generative AI communicates with users in ways that are accurate, safe, empathetic, and compliant with healthcare standards. Essential Duties and Responsibilities Lead and execute content strategy, aligning product, clinical, and business goals with user-centered content decisions. Champion a human-centered approach across product areas; actively engage partners in data science, clinical, and consumer insights to elevate actionable findings within the Product Experience organization. Exercise independent judgment in methods, techniques, and evaluation criteria for obtaining results. Focus on providing thought leadership and work on broader organizational projects, requiring understanding of wider business context. Recognized internally as a subject matter expert in content design. Plan and write UX copy for mobile and web apps, including complex interaction flows and high-stakes product areas. Lead conversation design for AI-powered chatbot and virtual assistant experiences, including defining dialogue flows, turn‑taking logic, error states, fallback handling, and escalation paths for member- and provider‑facing healthcare interactions. Collaborate with AI, clinical, legal, and engineering stakeholders to develop prompt frameworks, content guidelines, and quality criteria for LLM‑generated responses in regulated healthcare contexts, ensuring accuracy, safety, empathy, and appropriate tone. Contribute to establishing content standards and governance for generative AI outputs, including evaluation rubrics, red‑teaming participation, and feedback loops with model and product teams. Help define and lead content standards, patterns, and governance frameworks that scale across the product organization. Build strong relationships with SMEs and teams across the company to improve communication, collaboration, and strategic influence. Communicate complex ideas, goals, and problems accessibly; use storytelling, active listening, and persuasion to build trust with partners and connect vision and strategy to tactics. Lead cross‑functional conversations and workshops to inspire and capture ideas that improve our products. Help lead the application of user research, usability findings, and product analytics to overall content strategy. Collaborate in Figma to shape design decisions and contribute to the content design system. Engage and mentor content team members to help them grow their skills and thinking; lead knowledge‑sharing initiatives that amplify team abilities and increase quality of work. Participate in hiring activities for content design roles and actively engage with the broader design community. The time spent on each responsibility reflects an estimate and is subject to change dependent on business needs. Qualifications Expected for Position 8–10 years of experience in content design, UX writing, or a closely related discipline. Experience in digital health or wellness preferred. Demonstrated experience in conversation design, including writing dialogue flows, intents, utterances, and system responses for chatbots or virtual assistants; experience in member- and/or provider‑facing healthcare settings strongly preferred. Working knowledge of large language models (LLMs) and generative AI tools, including practical experience with prompt writing, evaluating AI‑generated content, and understanding the constraints and risks of AI in regulated industries. Familiarity with conversational AI platforms and tooling and an understanding of how content design integrates with model configuration and testing. Experience leading content strategy for complex digital product experiences. Baseline understanding of industry best practices for UX, accessibility, and information architecture. Experience with design and prototyping tools (Figma) and Agile/Scrum workflows. Exceptional writing and editing capabilities. Effective project management and multi‑tasking skills, with experience managing stakeholders through various stages of product development. Passion for the digital health industry and for making a positive impact in people’s lives. Bachelor’s degree in English, Communications, Journalism, or a related field, or equivalent practical experience. The base salary range for this position is $135,000 - $165,000. In addition to a base salary, this position is eligible for a performance bonus and benefits (subject to eligibility requirements) listed here: Teladoc Health Benefits 2026. Total compensation is based on several factors including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable for all full‑time positions. We follow a Flexible Vacation Policy, intended for rest, relaxation, and personal time. All time off must be approved by your manager prior to use. You will also receive 80 hours of Paid Sick, Safe, and Caregiver Leave annually. This applies to full‑time positions only. If you are applying for a part‑time role, your recruiter can provide additional details. As part of our hiring process, we verify identity and credentials, conduct interviews (live or video), and screen for fraud or misrepresentation. Applicants who falsify information will be disqualified. Teladoc Health will not sponsor or transfer employment work visas for this position. Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future. Why join Teladoc Health? Teladoc Health is transforming how better health happens. Learn how when you join us in pursuit of our impactful mission. Chart your career path with meaningful opportunities that empower you to grow, lead, and make a difference. Join a multi‑faceted community that celebrates each colleague’s unique perspective and is focused on continually improving, each and every day. Contribute to an innovative culture where fresh ideas are valued as we increase access to care in new ways. Enjoy an inclusive benefits program centered around you and your family, with tailored programs that address your unique needs. Explore candidate resources with tips and tricks from Teladoc Health recruiters and learn more about our company culture by exploring #TeamTeladocHealth on LinkedIn. As an Equal Opportunity Employer, we never have and never will discriminate against any job candidate or employee due to age, race, religion, color, ethnicity, national origin, gender, gender identity/expression, sexual orientation, membership in an employee organization, medical condition, family history, genetic information, veteran status, marital status, parental status, or pregnancy). In our innovative and inclusive workplace, we prohibit discrimination and harassment of any kind. Teladoc Health respects your privacy and is committed to maintaining the confidentiality and security of your personal information. In furtherance of your employment relationship with Teladoc Health, we collect personal information responsibly and in accordance with applicable data privacy laws, including but not limited to, the California Consumer Privacy Act (CCPA). Personal information is defined as: Any information or set of information relating to you, including (a) all information that identifies you or could reasonably be used to identify you, and (b) all information that any applicable law treats as personal information. Teladoc Health’s Notice of Privacy Practices for U.S. Employees’ Personal information is available at this link. Our mission is to empower all people everywhere to live their healthiest lives. #J-18808-Ljbffr