Manager, Programmatic

Agency:
Omd

Job Function:
Media

Job Subfunction:
Performance Media

Job Description:
Who we're looking for:
We are seeking a Programmatic Media Manager with experience in campaign management and execution, who is a vocal and engaged leader on their client and functional teams and has shown the ability to carry out strategy through structuring and planning. Managers are direct managers of the junior team members on their account and take responsibility for guiding their growth and ensuring that the team functions most effectively and with minimal errors.
As a Manager on our Digital Activation team, you will play a key role in developing programmatic media plans and executing campaigns while ensuring that pacing, performance and the Digital Activation Process is activated correctly.


We are seeking individuals with experience managing a team, delegating tasks and providing growth opportunities for junior team members. A proven track record of managing-up and actively communicating to all team members. This role requires that you clearly and concisely articulate communications to external and internal teams.


We want an individual that is accountable for all aspects of the plan and has the ability to flag and escalate concerns appropriately to their manager. The ideal candidate has strong attention to detail and extensive experience in QAing large datasets.


We value our culture above anything else, and that culture is built on the spirit of our people. We're looking for tireless optimists, happy warriors and fearless collaborators who bring that extra dose of contagious energy.


The Opportunity:
The responsibilities of the Programmatic Media Manager will include:


Leadership
Drive overall digital strategy and associated tactics to meet client's goals, working closely with account lead(s)


Established as leader with the client and across all departmental teams, effectively prioritizing and negotiating needs between all parties


Effectively manage and develop junior team members (mentoring, training, etc.)


Prioritize and manage quarterly priorities and ad-hoc requests to ensure they are executed on time and to client expectations by entire client team


Ability to problem solve, such as finding solutions for issues not yet attempted


Proactively share learnings and best practices across the organization


Establish oneself as an expert within their functional department and client team


Identify ways to improve team efficiency and effectiveness, such as new processes


Bring new proactive ideas to help meet client goals and grow business


Communication
Ability to consult/educate/negotiate with clients and agency partners; providing expert consultation to vendors, internal teams, and clients

Effectively communicate paid media insights, reporting, trends, and new initiatives to client/agency partners and vendors


Ability to present recommendations/ideas to client and internal team


Ability to effectively merchandise successes to the client


Help educate client team on latest trends, best practices, technologies, etc.; ability to distill key ideas for non-digitally-centric teams

Demonstrates appropriate judgment through proper escalation


Functional Expertise
In-depth knowledge of:


Programmatic optimizations (proactive and reactive)


Forecasting and opportunity/gap analysis


Advanced platform knowledge across all objectives (awareness, consideration and conversion)


Monitoring new media trends and products and evaluating application to client


Research tools/competitive analysis


Budget/pacing and billing


Understanding integrated media


Industry trends


Our expectations of you:
Deep understanding of programmatic media campaigns and activation; providing inputs and guidance around campaign design, including requirements for success and optimal use of demand side platforms


Help strategists and coordinators develop insights and actions (implications) that demonstrate a thorough understanding of the client's goals


Responsible for overseeing campaign management including pacing, reporting, optimizations, etc.


Ability to develop cross channel performance strategies


Having a passion for advertising and establishing yourself as a thought leader within the office


Staying up to date on industry trends and partner updates; proactively bringing new opportunities and ideas to the account for broader business impact


Ensure proper communication between various agency capabilities and performance team
Day-to-day lead on client communications


What you'll need to succeed:
Bachelor's degree in marketing, advertising, or communications or relevant post-secondary education, training, or equivalent experience


3+ years of experience and expert knowledge of digital programmatic buying and hands-on experience using DV360 and/or Amazon DSP
Experience with regulated industries/accounts preferred

Experience working with across several media channels is preferred and a curiosity in emerging media platforms
Experience working with large data sets and understanding methodologies for evaluating data
Have polished presentation, communication and listening skills

Have strong organizational skills as applied through an ability to manage multiple projects at once


Confidence in analyzing and acting on marketing data while exceeding performance and viewability goals
Working knowledge of third-party verification tools, including IAS

The outcomes we will celebrate:
Strong client relationships, admiring teammates, more effective plans, strong agency partnerships.


Who you'll partner with:
You'll work hand in hand with the programmatic strategists and coordinators on your team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective. Reporting to the Associate Director, Digital Activation.


Beyond your immediate team, you'll also work closely with the rest of the Digital Activation team, including Search and Paid Social, as well as the wider media Strategy and marketing sciences teams to understand goals, address client needs, and communicate results and insights back to clients.


What you can expect:
The chance to grow the agency and yourself.
Freedom to collaborate with over 4,000 colleagues in 80+ offices worldwide.
The ability to be brave, try new things and help continue to grow our digital offering.
A place that cares about your personal passions just as much as your work.


#LI-SO1 #OMD$90,000-$95,000

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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