Social Media Manager

We're a growing jewelry + fashion brand with both a retail store and e-commerce presence. Our style is fun, trendy, and creative and we're looking for a Social Media Manager to help us grow our online presence and connect with our audience in fresh, exciting ways. This role blends creativity and analytics with hands-on ownership of social, email, e-commerce, and customer experience across all platforms. You’ll execute social campaigns, plan and create content, manage influencer outreach, direct email marketing, and oversee Shopify e-commerce operations - driving growth through storytelling, strong visuals, and community connection. Key Responsibilities: Social Media & Content Creation Develop and manage a social media strategy aligned with brand tone, marketing goals, and seasonal priorities Create and manage a monthly content calendar Design and produce daily content (graphics, Reels, Stories, carousels, photos) Plan, direct, and assist in content shoots; create mood boards and concepts Write captions, choose hashtags, and maintain brand voice across platforms Engage with followers: respond to DMs, comments, and mentions in real-time Monitor social performance and adjust strategy based on analytics Influencer & Partnership Management Identify, contact, and manage influencers, UGC creators, and brand collaborators Coordinate product gifting, brand campaigns, and partnerships Track performance of influencer content and campaign ROI Concept and launch seasonal campaigns across email, web, social, and retail Manage email marketing in Klaviyo: build automations, campaigns, and audience segments Collaborate with the design and retail teams for cohesive messaging Oversee paid ad efforts across Meta, Google, and TikTok (with support or agency as needed) Analyze digital metrics (traffic, conversions, engagement, sales attribution) E-commerce & Customer Experience (Shopify) Manage the Shopify website: upload new products, update content and layout Print, package, and ship online orders; plug in tracking info Respond to customer inquiries via phone/email and resolve issues professionally Track and manage inventory on Shopify; coordinate with retail/wholesale teams Qualifications: 2-5 years experience in social media, content creation, or brand marketing (retail/fashion/jewelry experience a plus) Strong writing skills (especially for captions, email, product copy) Proficiency in Canva, CapCut, Adobe Suite, or similar creative tools Experience managing Shopify (product uploads, layout, orders, inventory) Hands-on experience with Klaviyo or similar email platforms Understanding of influencer marketing, paid ads, and social analytics Comfortable on set or in-studio during shoots (styling or creative direction a bonus) Highly organized and self‑motivated; thrives in a fast-paced, collaborative environment #J-18808-Ljbffr