MEDIA EXECUTIVE (BILINGUAL) - WXIX
$40k - $50kGray Television
Media Executive (Bilingual) - WXIX
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:
- Comprehensive Medical(Rx), Dental, and Vision Coverage
- Health Savings Account with Company contributions
- Flexible Spending Account
- Employer-paid life and disability benefits
- Paid parental leave benefits
- Adoption and Surrogacy Benefits
- 401(k) Plan, including matching and profit-sharing contributions
- Employee Assistance Program
- Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
- Paid Time Off, including Relocation PTO
- Focus on Caring
Salary/Wage: $40,000 - $50,000/yr. (plus commission)
Shift and Schedule: Mon. - Fri. (or at Manager's Discretion)
Job Type: Full-Time
About WXIX:
WXIX-TV, FOX19 NOW, is the FOX affiliate serving Cincinnati and the Ohio, Kentucky, and Indiana tri-state area, the nation's 37th DMA. FOX19 NOW, the station that's "Always Local, Always Now," produces more than 73 hours of News per week. FOX19 NOW is the leader in Morning News with local coverage from 4:30 a.m. until Noon each weekday. The station airs early evening news from 3:00 p.m. to 7:00 p.m. weekdays and the market's #1 (A25-54) late, local News starting at 10:00 to 11:30 p.m. FOX19 NOW is the Flagship Station of the Cincinnati Bengals. FOX19 NOW is proud to serve the community on multiple platforms and broadcast some of the most popular programming in the Tri-State, including NFL on FOX, Wheel of Fortune, Jeopardy!, and the FOX prime time schedule.
Job Summary/Description:
We are seeking a well-qualified, passionate, and goal-driven bilingual media sales specialist for Telemundo Cincinnati. The candidate will be accountable for maximizing television, digital & OTT revenue through local businesses, organizations, and large agencies and clients located in your sales region for Telemundo Cincinnati advertising sales.
Duties/Responsibilities include, but are not limited to:
- Deep knowledge of Hispanic culture, marketplace, audience consumption, and media ad sales.
- To serve as a Hispanic media expert for the station and conduct joint sales calls with station AEs.
- To have or develop trusted relationships with Local and Regional agencies and community organizations.
- Candidates should have the ability to work in a fast-paced environment and handle multiple challenges simultaneously.
- Work in tandem with Telemundo's National Sales Offices and Gray's corporate Spanish Media Sales leader.
- Achieve all monthly and quarterly budgets/KPI's set by sales management.
- Maintain an active list of accounts while developing and closing new business prospects for Telemundo Cincinnati, Digital & OTT advertising sales.
- Focus on new business development for yourself as well as stations AE's.
- Develop and maintain excellent relationships with clients and agencies by identifying clients' advertising needs and developing customized solutions to meet those needs.
- Create sales and marketing sponsorship/promotion plans, literature, and advertising proposals for clients.
- Communicate effectively with sales management to ensure accurate generation of tracking reports regarding pending deals, forecasts, advertisers, contacts, and prospect lists.
- Work with internal departments to manage account stewardship through a process.
- Prepares weekly/monthly/annual sales activity reports and keeps the client database up to date by recording all activities, transactions, and communications with clients.
- Attend sales meetings, training sessions, client meetings, and promotions.
- Understand and communicate the resources, products, and capabilities of all Telemundo assets.
- Maintain and track an accurate forecast by account at all times.
- Bring a high energy level, ambition, intensity, and long-term perspective to be a core part of building something genuinely significant over time.
- Develop/maintain strong relationships with direct clients, major agencies, and establish a track record of strong partnerships with local, national, and digital sales teams to ensure the sales cycle is well planned and executed, and there is alignment around sales strategies and tactics.
- Maintains collections to keep bad debt to an absolute minimum.
- Be a hands-on leader, self-starter, resourceful, and able to identify and articulate opportunities for product/process improvement with significant revenue potential.
Qualifications/Requirements:
Experience working with clients and agencies in or near Cincinnati, and digital advertising sales, preferably in Spanish Media Sales.
Relationship builder with an engaging and energetic personality and a desire to contribute to the team to win.
Goal-driven and self-motivated individual who challenges themselves to exceed targets.
Ability and experience selling multi-platform advertising programs that include Radio, TV, Digital, Social, and Influencer marketing.
Excellent written and verbal communication and interpersonal skills.
Ability to multitask and work in a high-pressure, fast-paced environment with tight deadlines.
Strong written, presentation, marketing, and closing skills.
Bilingual: English/Spanish
Knowledge of Wide Orbit, and Matrix as well as MS Office products: MS Word, Excel, and PowerPoint
Bachelor's degree preferred.
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