Events Marketing Manager (Remote)

Overview The Events Marketing Manager supports the planning and execution of marketing events that drive awareness, engagement, and demand for Cengage and its products. The role focuses on implementing assigned aspects of events across the event lifecycle, including event concepts, audience targeting, logistics with the Event Execution team, and on‑site execution. Responsibilities Collaborate with marketing, sales, product teams, and executive leadership to develop and implement event strategies, including theme development, content planning, speaker selection, product integration, and onsite event management. Lead the vision and experience design for events to deliver engaging, audience‑focused experiences aligned with organizational goals and brand standards. Approve event themes, content, and program formats to ensure consistency and quality across conferences and events. Measure event success through analysis of attendance, audience engagement, lead generation, revenue impact, and customer retention and satisfaction metrics. Analyze post‑event performance data to identify successes, opportunities for improvement, and strategic insights, applying findings to optimize future event planning and execution. Implement assigned aspects of marketing events, including conferences, webinars, field events, sponsored events, and hosted experiences, in alignment with defined goals and strategies. Participate in developing event concepts, identifying target audiences, and approving venues and formats. Support decisions around event participation, including event selection, attendee representation, activities, and brand representation. Coordinate and advise presenters and moderators on best practices and attendee profiles during event preparation and execution. Lead the brand experience at Cengage hosted and sponsored events, optimizing presence and impact. Coordinate event talent and production activities such as speakers, photographers, and videographers. Lead onsite ownership of events, including staffing assignments and operational support. Direct event budget planning and allocation strategy, including spend prioritization, resource optimization, and budget reallocation decisions. Partner with event execution, finance, and legal teams to ensure accurate tracking, reporting, and compliance across all programs. Monitor event budgets and return on investment, ensuring spend aligns with approved plans. Handle onsite event lead collection and flow, ensuring follow‑ups are tracked in SFDC. Implement short‑term assignments requiring independent judgment while operating within defined procedures and under regular supervisory review. Qualifications Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience. Minimum of 3 years of experience in event marketing, field marketing, or a related subject area. Working knowledge of event marketing and experiential marketing concepts, including event planning, coordination, and leading activities on location. Ability to lead multiple event workstreams and resolve problems or roadblocks as they arise. Strong organizational skills and attention to detail, and ability to handle urgent, time‑sensitive projects, timelines, vendors, and budgets. Ability to collaborate effectively with internal teams and external partners to deliver event objectives. Strong written and verbal communication skills, including coordination with vendors and internal partners. Ability to coach and prepare speakers, often external and in executive roles, for high‑impact content. Ability to apply judgment to assignments of moderate complexity within established guidelines and procedures. Travel 30% travel, with higher travel during heavy event months. Accommodation Cengage is committed to providing reasonable accommodations for qualified individuals with disabilities, including during the job application process. If you are an applicant with a disability and require a reasonable accommodation, please contact View email address on click.appcast.io. Equal Employment Opportunity Cengage considers applicants regardless of classification protected by applicable federal, state, provincial, or local laws. The company is committed to working with broad talent pools to attract and hire the most qualified individuals. #J-18808-Ljbffr Cengage