Associate Manager, Creator Commerce

About Gap Inc. At Gap Inc., we create culture as much as we create clothes. Our ambition is to become a high-performing house of iconic American brands that shape culture. About Gap Inc. At Gap Inc., we create culture as much as we create clothes. Our ambition is to become a high-performing house of iconic American brands that shape culture. Our portfolio—Old Navy, Gap, Banana Republic, and Athleta—each brings a distinct point of view to how we show up in the world and serve our customers. Old Navy democratizes style with quality and value for all. Gap champions originality through essential pieces that celebrate individuality. Banana Republic is rooted in a spirit of discovery, creating modern pieces inspired by craftsmanship and travel. Athleta champions the Power of She through confidence, strength, and movement. We’re driven by a shared purpose: to bridge gaps—between people, perspectives, and possibilities—to create a better world. We’re building a team that performs at a high level—people who think boldly, take ownership, and turn ideas into impact. If you’re ready to learn fast and help shape what’s next, you’ll fit right in. About The Role The Associate Manager of Creator Commerce – TikTok Shop owns the day-to-day engine behind our TikTok Shop presence. Sitting on Gap Inc.’s centralized Marketing Shared Services team, you’ll be the connective tissue between our creator community and the cross-functional partners who keep TikTok Shop running — driving gifting, briefs, affiliate community management, and reporting that drive real performance for our brands. You’ll help scale a growing TikTok Shop affiliate community, keep top-performing creators engaged, and ensure the platform and the community you create both function well. You’ll work closely with Marketing Shared Services (MSS) Operations to ensure ongoing platform functionality, and partner across merchandising, product, influence, PR, legal, finance, and paid media to align TikTok Shop initiatives with key product priorities and marketing moments. The ideal candidate is a TikTok Shop native who understands the unique TikTok Shop affiliate ecosystem inside and out, thrives on creator relationships, and can balance the operational rigor of budgets and reporting with the hustle of always-on community management. What you’ll do Own and operate the day-to-day functions of TikTok Shop, ensuring the platform runs smoothly and delivers against commercial goals Align with cross-functional partners on product priorities and work closely with Marketing Shared Services (MSS) Operations to ensure ongoing platform functionality and success Manage gifting programs and build creator briefs that drive scroll-stopping, trend-driving content on TikTok Shop Maintain regular communication with top-performing creators, building lasting relationships that keep them engaged and performing Manage the TikTok Shop affiliate community at scale, including outreach, onboarding, and always-on engagement Assist with reporting on TikTok Shop performance, tracking results with a focus on continuous optimization Monitor budgets and gifting spend, ensuring efficient, well-tracked investment across the affiliate community Provide ad-hoc support for TikTok Shop activations, product launches, or other events when needed Who you are A TikTok Shop native. You know the affiliate ecosystem inside and out and spot what’s working before it becomes obvious A relationship builder. Creators trust you, and you know how to keep top performers engaged and motivated An operational rigor. Organized, deadline-driven, and comfortable managing budgets, briefs and reporting with precision A collaborator. You thrive working cross-functionally with multiple partners to keep things running smoothly and optimize performance A competitor. You have an innate desire to win and are always looking for the next opportunity to grow the shop A creative problem-solver. When something breaks or a process needs improving, you find a better way to keep things running Salary Range: $93,700.00 - $121,800.00 Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements. Benefits at Gap Inc. Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees. One of the most competitive Paid Time Off plans in the industry.* Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.* Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.* Employee stock purchase plan.* Medical, dental, vision and life insurance.* See more of the benefits we offer. For eligible employees Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity. #J-18808-Ljbffr Gap Inc