Customer Marketing Manager - Real World Data

Labcorp is a global leader in laboratory services, providing the insights and answers that help healthcare providers, patients, researchers, pharmaceutical companies and health systems make confident decisions and improve outcomes. Through our unparalleled science, data, technology and laboratory network, we advance diagnostics, accelerate innovation and help address some of the world’s most important health challenges. As we shape the future of healthcare, we are leveraging advanced technologies, intelligent digital solutions and data-driven innovation across our operations to enhance how work gets done and deliver greater value to customers and patients. With our global scale and deep expertise, you’ll have the opportunity to do meaningful work, grow your career and make a real impact on people’s health around the world. Together, we’re improving health and improving lives.Labcorp is a global leader in diagnostic testing and drug development solutions, helping healthcare providers, researchers, and patients make informed decisions that advance care. Join us in our mission to improve health and improve lives.Work ScheduleThis is a full‑time, exempt (salaried) position assigned to a First Shift schedule, with standard business hours of Monday through Friday, 8:00 a.m. to 5:00 p.m. Business needs may occasionally require flexibility in work hours, including earlier, later, or additional hours, with reasonable notice provided when possible.ResponsibilitiesSales Enablement & Commercial SupportServe as the primary marketing partner to the RWD commercial organization, ensuring sales teams have the messaging, content, and tools needed to effectively engage customers and accelerate opportunities.Develop and maintain sales enablement materials including sales presentations, customer leave-behinds, objection handling guides, competitive battlecards, solution overviews, FAQs, executive briefing materials, and product messaging guides.Partner with Commercial, Product Management, and Medical to create customer presentations and customized content that support strategic customer meetings, business development opportunities, and executive engagements.Equip the sales team with consistent messaging and value propositions across products, disease datasets, and platform capabilities, ensuring alignment throughout the customer journey.Identify content gaps by partnering with commercial teams, gathering field feedback, and incorporating customer insights into future marketing and enablement materials.Support product launches by developing internal launch communications, sales readiness materials, training resources, and customer-facing assets that enable successful commercialization.Customer Marketing & Campaign ExecutionPlan and execute integrated go-to-market plans for new RWD products and platform capabilities, and strategic initiatives, ensuring alignment with business objectives and commercial priorities.Manage integrated marketing campaigns across digital channels, email, website, social media, paid media, webinars, conferences, and account-based marketing programs to generate awareness, engagement, and qualified pipeline.Support industry conferences, customer events, webinars, and product launches by developing messaging, promotional campaigns, booth content, and post-event engagement strategies.Develop customer-centric messaging, positioning, and value propositions tailored to pharmaceutical and biotechnology audiences, translating complex scientific and technical capabilities into clear, compelling marketing communications.Create and maintain customer-facing marketing assets including solution briefs, thought leadership, case studies, web content, landing pages, conference materials, customer presentations, videos, and campaign content that support the customer journey.Partner with Digital Marketing and Analytics teams to optimize campaign performance, monitor marketing KPIs, measure ROI, and identify opportunities to improve customer engagement and conversion.Cross-Functional CollaborationPartner cross-functionally with Commercial, Product Management, Medical, Digital Marketing, Brand, Creative, Analytics, Legal, and external agencies to successfully plan, prioritize, and deliver marketing and commercial enablement initiatives in a highly matrixed environment.Leverage market insights, competitive intelligence, customer feedback, and AI-enabled marketing technologies to continuously strengthen messaging, improve customer experiences, optimize marketing performance, and identify new growth opportunities.Minimum QualificationsBachelor's Degree.7 or more years of experience in B2B healthcare, diagnostics, pharmaceutical, biotechnology, life sciences, or healthcare technology marketing.2 or more years of experience marketing Real World Data (RWD) or Real World Evidence (RWE), healthcare data, diagnostics, or clinical research.2 or more years of experience developing integrated marketing campaigns, sales enablement programs, and customer-facing content that supports commercial growth.2 or more years of experience supporting consultative B2B sales teams through strategic marketing and sales enablement.Additional Job StandardsUnderstanding of pharmaceutical drug development, evidence generation, and life sciences commercial organizations.Familiarity with Salesforce, Workfront, Eloqua, Marketo, and other marketing automation platforms, digital marketing analytics, SEO, and account-based marketing.Demonstrated ability to translate complex scientific or technical concepts into compelling customer messaging and sales materials.Strong project management, communication, and stakeholder management skills with experience working across highly matrixed organizations.Labcorp is seeking a Customer Marketing Manager to help accelerate the growth of our Real World Data (RWD) business. This role is responsible for developing integrated marketing programs while serving as a strategic marketing partner to the commercial organization. Working closely with Product Management, Commercial, Medical, Digital, Brand, and Analytics teams, the Customer Marketing Manager will execute customer marketing initiatives, develop sales enablement resources, and translate complex scientific and data capabilities into compelling customer stories that drive awareness, engagement, and commercial growth. This role is ideal for someone who enjoys balancing campaign execution with enabling sales teams to effectively communicate value throughout the customer journey.Benefits: Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Employees regularly scheduled to work less than 20 hours, Casual, Intern, and Temporary employees are only eligible to participate in the 401(k) Plan. Employees who are regularly scheduled to work a 7 on 7 off schedule are eligible to receive all the foregoing benefits except PTO or FTO. For more detailed information, please click here. Labcorp is proud to be an Equal Opportunity Employer:Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law. We encourage all to applyIf you are an individual with a disability who needs assistance using our online tools to search and apply for jobs, or needs an accommodation, please visit our accessibility site or contact us at Labcorp Accessibility. For more information about how we collect and store your personal data, please see our Privacy Statement.Job SummaryJob number: 2626255Profession: Marketing and Communications