Product Marketing Lead
Virtual Vocations Inc
Ambitious and execution-minded, the full-time remote Product Marketing Lead will drive go-to-market strategies for AI Care within the Payor ecosystem, partnering with General Managers to craft compelling narratives and manage integrated campaigns that resonate with health plans and government entities. Key responsibilities Collaborate with General Managers to translate AI Care platform capabilities into tailored solution packages for payors Develop and refine messaging frameworks that articulate the impact of population health and cost reduction for payor audiences Conceptualize and manage end-to-end campaigns that drive product adoption and enhance sales enablement for the Payor Commercial team Required qualifications 8+ years of B2B Product Marketing experience with a focus on launching new products and executing complex go-to-market strategies Deep understanding of the healthcare payor ecosystem, including Health Plans and Public Sector programs Exceptional ability to create clear and persuasive value propositions for payor buyers Proven track record of managing campaigns from inception to market launch, with measurable success in pipeline impact Strong emotional intelligence and ability to influence cross-functional teams, including Product Managers and Commercial executives
Vacancy posted 1 day ago
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