Marketing Specialist

Marketing Specialist

Minimum Salary $45,123.53

Salary offer commensurate with education and related experience. This is a Full-Time position that supports the Marketing and Media department. Requires flexible work schedule to meet program needs, which may include working days, evenings and/or weekends.

APPLICATION STATUS Your application status will be updated throughout the review process. If your application is still in progress, your application has not been reviewed by the hiring department. Should a review of your application result in the intent to pursue your candidacy, you will be contacted by phone or email for an interview.

TERMS OF EMPLOYMENT If a degree, certification or licensure is required, the provision of official transcripts, licensure and/or certifications must be received in the Office of Human Resources within (30) days of hire. Applicants with academic credentials from non-U.S. accredited institutions are required to have their coursework evaluated in terms of U.S. "equivalency." All international credential evaluations must be conducted by one of the companies affiliated with the National Association of Credential Evaluation Services, Inc. (NACES®) in order to be considered for a faculty position. Applicants bear the responsibility of requesting, paying associated fees, and obtaining an original transcript evaluation for submission to the Office of Human Resources. Please refer to the NACES® website for further information.

Alvin College is an equal opportunity institution and does not discriminate against anyone on the basis of race, color, national origin, religion, age, disability, sex, or any other basis prohibited by law.

This is a security sensitive position and requires a criminal history and/or motor vehicle records check.

Essential Duties & Responsibilities

The Marketing Specialist coordinates and executes comprehensive multi-channel marketing campaigns, with a primary focus on traditional media, vendor management, and project coordination. Serves as the lead liaison for external advertising partners and manages the production of physical marketing assets and promotional materials. ESSENTIAL DUTIES AND RESPONSIBILITIES include the following.

• Manages advertising projects with external vendors, including negotiating contracts and submitting purchase orders.
• Plans and executes initiatives to reach target audiences through traditional channels, including newspapers, radio, billboards and TV.
• Oversees the ordering, customization and distribution of promotional items for branding and recruiting purposes.
• Manages content scheduling for the digital billboards.
• Coordinates the supply, inventory and distribution of marketing publications and collateral.
• Monitors and manages specific budget areas by tracking projected expenditures against actual expenses.
• Conducts market research to identify consumer trends and optimize campaign strategies.
• Collaborates with the marketing team to develop creative marketing campaigns that align with college branding standards.
• Analyzes campaign performance data to calculate return on investment and optimize future marketing endeavors.
• Provides technical editing and proofreading for printed publications and advertising copy.
• Represents the college at regional consortiums (e.g., Gulf Coast Consortium, CCPI) and professional marketing conferences.
• Coordinates logistics for marketing equipment reservations and departmental display setups.
• Assists with the planning and execution of special events for the college.
• Serves as a representative of the College at community and chamber of commerce events, outreach activities, and recruitment initiatives; promotes College programs and services and engages prospective students, partners, and the public.
• Other duties as assigned.

WORK ENVIRONMENT The employee typically works in an office environment and uses a computer, telephone and other office equipment as needed to perform duties. The noise level in the work environment is typical of that of an office. The employee may encounter frequent interruptions throughout the workday.

PHYSICAL DEMANDS The employee is regularly required to sit, talk, or hear; frequently required to use repetitive hand motion, handle or feel, and to stand, walk, reach, bend or lift up to twenty (20) pounds.

Qualifications

REQUIRED QUALIFICATIONS

• Associate degree in Marketing, Communications, or a related field
• Five (5) years work experience in marketing, public relations, web, advertising and design
• Relevant work experience may be considered in lieu of a degree

PREFERRED QUALIFICATIONS

• Bachelor's degree in Marketing, Communications, or a related field
• Bilingual – English/Spanish

KNOWLEDGE, SKILLS, AND ABILITIES

• Strong project management skills with the ability to manage vendor contracts and timelines.
• Proficiency in Microsoft Office (Excel, PowerPoint) for budget tracking and reporting.
• Working knowledge of Adobe Creative Cloud (InDesign, Illustrator, Photoshop) for file management and minor edits.
• Excellent copywriting, editing, and proofreading skills for print media.
• Ability to analyze market research data to make recommendations on strategy.
• Strong interpersonal skills for representing the college at external meetings and consortiums.
• Requires a valid driver's license and the ability to drive to off-campus events.
• Ability and willingness to travel extensively within and outside the College's service area, including evenings and weekends, using a College or personal vehicle as required.