Marketing Specialist

Job Description

Company Description

Keystone Sales & Associates (KSA), established in 1973, is a leading manufacturers’ representative for plumbing, heating, ventilation, and air conditioning (PHVAC) products in the Mid-Atlantic region. Headquartered in Pottstown, Pennsylvania, KSA supports ongoing growth by offering a broad portfolio of related products from a single, trusted source. The company represents well-known brands such as Bosch, ICM Controls, Wilo, and many others across residential and commercial markets. As a value-added supplier, KSA provides distributors and contractors with responsive customer support and hands-on technical training. Through Keystone University, the company invests in professional

development and industry education, creating a collaborative environment for continuous learning.

Role Description

The Marketing Specialist is a full-time, hybrid role based in the mid-Atlantic, with a mix of in-office work and remote flexibility. This position develops and executes marketing campaigns that promote KSA’s PHVAC product lines and strengthen brand awareness among distributors, contractors, and industry partners. Day-to-day responsibilities include creating marketing materials, managing marketing channels, coordinating promotional events and trainings, and supporting product launches. The role involves conducting market research, tracking campaign performance, and providing insights to align marketing efforts with sales objectives.

The Marketing Specialist collaborates closely with sales teams, distributor and manufacturer partners to ensure consistent messaging and effective communication.

Qualifications

• Strong Communication and Customer Service skills to engage distributors, contractors, and internal stakeholders.
• Proficiency in Market Research and Marketing Strategy to analyze trends, segment audiences, and plan effective campaigns.
• Familiarity with digital marketing tools (e.g., email platforms, social media, CRM systems) and basic data analysis.
• Excellent written and verbal communication skills, with attention to detail and brand consistency.
• Ability to work in a hybrid environment, manage multiple projects, and meet deadlines with minimal supervision.
• Preferred experience in PHVAC, building products, or related industrial/manufacturing sectors.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.

Must reside in one of the following states: PA, MD, NC