Event Marketing Manager

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition. This Role As an Events Marketing Manager at Adyen, you will be a pipeline-driven, highly collaborative marketer who thrives in a fast-paced, global environment. You will own the strategy and execution of both industry and owned events, delivering high-impact programs. The ideal candidate is a 360° marketer with a proven track record of achieving revenue goals through integrated event strategies. You bring strong stakeholder management skills and are experienced in collaborating across teams like Sales, BDR, and Partnerships to deliver results. What You’ll Do Own the strategy, planning, execution, and performance of industry and owned events, aligning programs to North American go-to-market priorities and customer acquisition goals. Develop and execute integrated event strategies, including pre- and post-event campaigns, leveraging ABM approaches, targeted audience development, and coordinated outreach across channels. Maintain a strong understanding of target industries and customer needs to ensure event messaging and positioning resonate with key audiences. Drive cross-functional collaboration with Sales, BDR, Partnerships, and Marketing to ensure events are tightly aligned with pipeline generation, account engagement, and revenue objectives. Lead end-to-end delivery of high-impact event experiences managing internal stakeholders and external partners to ensure seamless, on-brand delivery. Contribute to creation of the North American annual plan through identification of the right mix of event formats (third-party, hosted, executive, and field events) to effectively engage target segments and industries. Track, analyze, and optimize event performance using pipeline contribution, ROI, and attendee insights; translate learnings into scalable improvements across programs. Who You Are 7+ years of experience in event marketing, with required experience in B2B marketing environments. Proven expertise in integrated event marketing across a range of formats, including third-party, hosted, and executive experiences. Track record of delivering high-impact events that achieve defined business objectives, including pipeline and revenue goals. Comfortable operating in fast-paced environments, navigating ambiguity, and driving results through cross-functional collaboration. Equally strategic and hands-on; you can develop a plan, execute it, and continuously optimize based on performance. Experiment-driven and creative in your approach. You bring fresh ideas to event formats, test new concepts, and iterate quickly to improve outcomes. Collaborative team player with a low-ego, high-accountability mindset who values shared success. Excellent written and verbal communication skills; clear, compelling communicator across member-facing content, internal updates, and executive presentation. Other Details This role is based out of our San Francisco or New York City office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles. Ability to travel domestically and internationally 30%+. Base Salary The base salary range for this role is $130,000-155,000. To learn more about our compensation philosophy, please click here. Diversity, Equity and Inclusion Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them – voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen. Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application. Equal Opportunity Employer Adyen is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. All your information will be kept confidential according to EEO guidelines. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. #J-18808-Ljbffr Adyen