Senior Manager, Consumer Engagement

Senior Manager, Consumer Engagement

Craft consumer engagement strategy for Givenchy and Kenzo in North America (U.S. & Canada), aligned with overall brand strategy, consumer insights/data, and business goals.

Oversee lifecycle marketing strategies that identify valuable consumers and opportunities that drive increased engagement and revenue

Develop and deliver programs that will build brand awareness, share of voice and market share growth across all activities on the brand across paid, earned and owned media (includes, Influencer marketing, Events, PR and Brand earned media presence).

Key Responsibilities

Consumer Engagement Strategy

• Build and drive the consumer engagement strategy focused on expanding Influencer and PR channels, aligned with Global brand strategy, regional synergies, and market-specific objectives.
• Lead long-term strategic planning (3-year plan) to fuel growth of key categories.
• Define annual strategic priorities, develop budgets, and allocate resources across influencer marketing, content creation, and PR.
• Oversee the global earned media strategy - including influencers, makeup artists, and celebrity partnerships - while cultivating strong relationships with agents and talent.
• Shape content strategy by identifying influencer- and creator-led content to be leveraged across consumer touchpoints (social, email, media, etc.).
• Partner closely with Global and regional teams to ensure alignment, share vision, and effectively project manage initiatives.
• Provide competitive landscape reviews, benchmarks, and actionable recommendations to accelerate consumer engagement and reinforce brand relevancy in North America.

Budget Management

• Build and manage annual budgets for influencers, content creation, and PR; revise semi-annually as needed.
• Collaborate with Marketing on campaign briefs to ensure North American relevancy.
• Oversee annual advertising budget and monthly updates; recommend tactical plans to maximize ROI and sales impact.

Execution

• Provide leadership and guidance to direct report while overseeing all engagement programs and analyses.
• Ensure cross-functional collaboration to deliver brand strategies, optimize budget spend, and enhance performance.
• Drive development of locally relevant brand content (social, PR, media), in partnership with Global HQ.
• Lead PR and Influencer activations, build strong influencer relationships, and design PR/consumer events to drive awareness, engagement, and sales.
• Develop clear, concise briefs for agencies and influencers that articulate objectives and KPIs.
• Pitch key media outlets for feature placements on new product launches and brand campaigns.
• Create press materials including press kits, communications assets, and press releases.

Reporting & Insights

• Track and analyze earned media KPIs, providing insights to optimize strategy, increase brand love, and improve rankings.
• Monitor global competitive activity, trends, and best practices, and regularly update leadership teams.

Team Leadership

• Manage, mentor, and develop the Consumer Engagement Assistant Manager to strengthen team capabilities and performance.

Conduct all other job-related activities.

This role will work a hybrid schedule - in office Monday, Tuesday and Wednesday. Flexibility needed to adjust to the needs of the business.