Digital Paid Media Manager

We are seeking a strategic, data‑driven Paid Media Manager to join a fast‑moving, collaborative marketing team. In this role, you will drive digital paid media strategy and execution across a portfolio of brands, partnering closely with cross‑functional teams to accelerate lead generation, customer acquisition, and long‑term growth. This position blends strategic planning with hands‑on campaign management. You will act as the subject matter expert across all paid media channels – setting direction, optimizing performance, and ensuring marketing investments deliver measurable ROI. You'll also help create alignment, standardize best practices, and identify cross‑brand opportunities that support broader business objectives. If you thrive in a dynamic environment and love using data to drive performance, this role offers the opportunity to make a meaningful impact. Key Responsibilities Paid Media Strategy & Execution Lead planning, implementation, optimization, and reporting for digital paid media programs across all brands. Manage campaigns in Google Ads, Microsoft Ads, and Meta Ads, including keyword strategy, audience development, creative testing, and landing page alignment. Develop testing roadmaps (A/B tests, bid strategy trials, audience experiments, landing page optimization, etc.) to increase lead volume and improve CAC. Identify new channel opportunities and initiatives to drive scalable growth. Performance Analysis & Reporting Monitor campaign performance daily/weekly/monthly and proactively identify trends, seasonality, or inefficiencies. Build dashboards and performance reports leveraging analytics and attribution tools. Translate complex data into clear, actionable insights for cross‑functional partners and leadership. Budget Management & Optimization Track, monitor, and adjust paid media budgets across brands and regions. Ensure campaigns pace to monthly and annual goals. Provide recommendations to improve spend efficiency and maximize ROI. Agency & Vendor Management Serve as the primary point of contact for paid media agencies and external partners. Oversee quality of execution, performance, timelines, and reporting standards. Review and approve media plans, creative recommendations, and forecasts. Cross‑Functional Collaboration Partner with regional marketers, creative teams, IT, and web teams to ensure cohesive messaging and seamless customer journeys. Contribute to monthly, quarterly, and annual marketing planning. Customer Loyalty & Conversion Optimization Support initiatives that enhance customer retention, referral activity, and overall lifecycle performance. Collaborate with sales, customer service, and local teams to improve lead‑to‑close efficiency and strengthen funnel performance. Requirements 5+ years in digital marketing with strong experience in multi‑channel paid media, lead generation, and performance optimization. Experience in home services, franchise systems, or multi‑brand environments (preferred but not required). Strong analytical skills with the ability to interpret performance data and guide strategy. Proven ability to manage agency relationships and collaborate cross‑functionally. Deep understanding of paid digital channels, analytics platforms, and customer lifecycle strategies. Excellent project management skills and comfort working in a fast‑paced, collaborative environment. Creative problem‑solver with a results‑driven mindset and proactive initiative. #J-18808-Ljbffr