Content Producer

You are the creative engine behind how General Robotics tells its story, driving the design and production of content that shapes how customers experience our brand and technology. You’ll collaborate closely with our research and engineering teams to craft compelling product demo experiences and produce polished, high‑impact video content that brings our robotics platform to life. You’ll drive the creative development of marketing and sales assets and steward our web presence, ensuring every digital touchpoint reinforces our brand, communicates product truth, and signals category leadership. In a fast‑moving startup, you’ll combine strategic thinking with hands‑on execution, establishing agentic workflows to scale your impact and define creative standards as we shape the future of physical AI. Responsibilities We're looking for someone who's equal parts strategist and creator — they work with product and engineering to shape what gets made, then make it. The core of the role is managing, ideating, and growing the asset library that powers our marketing, sales, and social. Work with product and engineering to decide how each capability should be told, then create the demo end to end — owning the narrative arc and storyboards through shoot direction and final cut. Run post-production hands-on (motion graphics, color, audio; vendors on large projects) while designing how the demo and video library is organized and versioned, so assets compound across GTM instead of getting rebuilt each time. Build persuasive, on-brand sales assets — pitch decks, brochures, one-pagers and stay ahead of what sales will need next, growing the repository rather than producing one-offs on request. Produce social, event, and campaign visuals, and make the call on how the core story flexes across channels, formats, and audiences. Write blogs, newsletters, and social copy that translate complex engineering into what a customer actually cares about; choosing the angle, then writing it. Keep the website current to the company narrative and technology: plan what it needs to say at each product moment and campaign, then execute the content updates and design refreshes yourself. Bonus: Experience at a robotics, deep tech, or software startup. Can leverage and set up AI workflows for production and asset creation — using generative tooling to speed ideation, asset variants, and output. Cross-Functional Collaboration Serve as the connective tissue that keeps content strategy aligned with product reality and market signal. Partner with product, engineering, sales, customer success, marketing, and leadership to source insights and align outputs. Translate technical concepts into clear, customer‑ready narratives. Contribute to brand evolution, positioning frameworks, messaging architecture, and creative direction. Facilitate feedback loops to refine content based on customer interactions and market dynamics. Startup Execution Build the content function that scales—without losing the speed that makes us competitive. Operate with high ownership in a fast‑moving, high‑growth environment. Create scalable processes that improve speed, quality, and consistency. Balance strategic thinking with hands‑on execution, moving seamlessly between planning, creating, editing, and optimizing. Identify gaps and build systems, workflows, and documentation that mature the marketing function. Required Qualifications 3+ years in content design, creative production, or related fields; portfolio demonstrating range across video, design, and marketing content. Proficiency in Figma, Canva, and Adobe Creative Cloud (Premiere Pro, After Effects, Illustrator, Photoshop). Exceptional relationship-building, communication, and strategic thinking skills. Experience producing polished demo or product videos in technical and enterprise. Strong editorial instincts and narrative thinking. Ability to quickly absorb complex engineering concepts and translate them for non‑technical audiences. Experience collaborating across product, engineering, and sales; ability to influence without authority. Based in or willing to relocate to the greater Seattle area. Why Join Us Help define and create new categories in the automation industry using AI. Work at the frontier of physical AI, robotics, and software platforms. High-impact role with executive visibility and ownership. Fast-moving, innovative startup environment with the opportunity to shape the ecosystem—not just participate in it. Base Salary Range The anticipated base salary for this position is $80k – $140k. Your actual pay will be based on factors such as skills, experience, and location. In addition to base salary, this role is eligible for benefits including medical, 401K and other health benefits. Work Authorization This role is open to candidates currently based in and authorized to work in the US. Equal Opportunity Employer - General Robotics is an equal opportunity employer. We do not discriminate on the basis of any status protected by applicable law. Accommodations - If you need a reasonable accommodation during the application or interview process, please contact: View email address on click.appcast.io