Content Creator & Social Media Manager

Location: Austin, TX — some in-person work in downtown Austin Hours: Part-Time (20 hrs/week) OR Full-Time (40 hrs/week) Schedule: Monday–Friday, with flexibility based on content needs Compensation: Based on experience About WallCandy WallCandy is a colorful, Gen Z-focused home accessories brand making renter-friendly wall hooks designed to make your space feel more like you. We're building WallCandy as a social-first consumer brand , and we're looking for someone who can own our day-to-day content creation and social presence while also supporting influencer marketing and other lightweight marketing initiatives. The Role We're looking for a Content Creator & Social Media Manager who genuinely understands TikTok, Instagram and internet culture — and, most importantly, knows how to turn that understanding into content. This is not a role where you'll spend your entire day building content calendars or sitting behind a laptop. We want someone who is excited to actually make content . You’ll brainstorm ideas, film, edit, post, analyze what's working and continuously create more of it. One day you might be filming product content, the next conducting street interviews around Austin, coordinating influencer gifting, or jumping on a trend that started that morning. You’ll have significant creative freedom and the opportunity to help define WallCandy's voice and social presence as the brand grows. What You'll Own: Short-Form Content Create, film and edit TikToks and Instagram Reels Develop original, entertaining content concepts for WallCandy Identify trends, sounds, formats and conversations the brand can participate in Create product-focused, lifestyle, trend and personality-driven content Conduct street interviews and man-on-the-street content around Austin and college campuses Be comfortable appearing on camera when needed Develop recurring content series that can become recognizable to the WallCandy brand Write captions and publish content across social platforms Maintain a consistent content pipeline so we’re posting frequently Social Media Management Own WallCandy’s organic TikTok and Instagram presence Engage with comments and the WallCandy community Monitor performance and identify which concepts, hooks and formats are working Use performance insights to continuously improve future content Keep WallCandy culturally relevant and plugged into what’s happening online Influencer & Creator Marketing Identify creators who align with the WallCandy brand Conduct influencer outreach and gifting Manage creator communication and follow-ups Track gifted product and resulting content Build ongoing relationships with creators Identify opportunities for collaborations, UGC and partnerships Marketing Support Depending on whether this role is part-time or full-time, you’ll also help with broader marketing initiatives, including: Product launches and campaigns Photoshoot and content-day coordination Creative brainstorming Community activations Events and pop-ups Retail launch support Competitive and trend research Other creative marketing projects as they come up You'd Be Great for This If... You have previously created and posted TikToks/Reels — required You have examples of short-form content you’ve personally filmed and edited You genuinely understand TikTok and Instagram culture You’re comfortable filming yourself AND other people You’re outgoing enough to approach strangers for street interviews You’re comfortable editing in CapCut or similar tools You’re constantly noticing trends, brands, creators and content ideas You’re proactive and can take an idea from concept → filming → editing → posting without needing someone to manage every step Experience working for a consumer brand is a plus, but a strong portfolio and natural understanding of social media matter more to us than a specific number of years of experience. Part-Time vs. Full-Time We’re open to hiring the right person part-time (~20 hours/week) or full-time (~40 hours/week). For a part-time hire, the role will primarily focus on short-form content creation, social media and influencer management. For a full-time hire, the role will expand into broader brand marketing, campaigns, launches, events, photoshoots, influencer partnerships and other creative initiatives. There is significant opportunity for this position to grow as WallCandy grows. #J-18808-Ljbffr