Director of Sales Strategy

Description

The Director of Sales Strategy is a hands-on, strategic leader responsible for translating Stonewall Kitchen’s brand strategies, marketing plans, and consumer insights into compelling customer strategies and executable go-to-market plans. Serving as the key liaison between Brand/Marketing and Field Sales, this role connects brand objectives to customer needs and commercial opportunities that drive growth.

Key Responsibilities

Sales Strategy & Commercialization

• Translate brand strategies, marketing plans, consumer insights, and business objectives into actionable customer strategies and go-to-market plans.
• Partner with Sales to understand customer priorities, challenges, and opportunities and convert insights into commercial strategies.
• Develop customer-specific selling stories, presentations, tools, and recommendations that clearly communicate the value of Stonewall Kitchen’s brands, products, and programs.

Innovation & Customer Development

• Bring customer and channel perspectives into innovation strategy and development.
• Partner closely with Club teams on innovation, assortment, pack configuration, pricing, and customer-specific requirements.
• Develop customer-ready presentations and materials that clearly communicate the business opportunity.

Secondary Placement & Incremental Growth

• Lead strategies to secure secondary and off-shelf placement across key customers.
• Develop displays, promotions, seasonal programs, special events, and other incremental merchandising opportunities with Brand Marketing.

Go-to-Market Planning

• Lead go-to-market strategies for brand initiatives, innovation launches, seasonal programs, and customer opportunities.
• Translate broad brand plans into clear execution plans covering who, what, when, where, and how.
• Equip Sales with the tools, stories, information, and materials required to execute commercial priorities.

Annual Deployment Initiative

• Lead the annual deployment initiative from strategy through execution.
• Establish timelines, processes, deliverables, and cross-functional responsibilities.
• Continuously improve the deployment process using field feedback, customer needs, and business results.

Requirements

• Bachelor’s degree in Business, Marketing, Sales, or related field.
• 8+ years of experience in sales strategy, customer marketing, or brand marketing.
• Required experience in fast-moving consumer packaged goods (FMCG).
• Proven ability to translate brand/marketing strategies into customer-facing commercial plans.
• Experience working with Field Sales and/or major retail customers.
• Strong understanding of Food, Mass, Club, Specialty, and/or Gift channels.
• Experience developing customer presentations, selling stories, go-to-market plans, and commercial programs.
• Experience supporting innovation development and commercialization, ideally within Club.
• Experience with secondary placement, displays, merchandising, or incremental sales initiatives.
• Exceptional presentation, storytelling, and communication skills.
• Strong project management skills with the ability to manage multiple cross-functional initiatives.
• Advanced PowerPoint and Excel skills.
• Ability to thrive in a fast-paced, entrepreneurial environment while balancing strategic thinking with hands-on execution.

Stonewall Kitchen, LLC is an equal opportunity employer and does not discriminate orientation, national origin, veteran status, or any other category protected by law.

Stonewall Kitchen participates in E-Verify, the federal program for electronic verification of employment eligibility.