Vice President B2B2C Marketing

Rosemont, Illinois, United States (in-office Tuesday through Thursday; visa sponsorship and relocation are not available for this position)

People. Planet. Community.

Dairy’s journey starts on the farm, and the road we travel demonstrates our unwavering commitment to sustainable nutrition, as our farmers provide lasting and meaningful nourishment to people, the planet and our communities, both urban and rural.

We are a nonprofit organization located in the greater Chicagoland area and we're always looking for talented people to join our team who share the passion and motivation to promote the goodness of dairy.

Role Summary

The VP, B2B2C Marketing is responsible for translating enterprise reputation strategy into high‑impact B2B2C marketing programs that create value for industry stakeholders, retail and other commercial partners and ultimately consumers. This leader serves as an expert for DMI’s Marketing Communications & Affairs team on partner-centric marketing that integrates brand strategy, category leadership, and commercial insight to build compelling value propositions, scalable programs, and joint activation models that drive measurable enterprise reputation and business impact.

This role works cross-functionally to ensure enterprise Reputation platforms, messages, and proof points are consistently and effectively deployed while also identifying bottom-up scalable opportunities that align to strategy. The VP leads the development of co‑marketing frameworks, partner toolkits deployment, B2B audience strategies, and annual planning cycles that support Reputation priorities while enabling partners (state/regional teams, dairy coops, processors and brands) to win in their own environments.

The VP is a highly strategic operator who can navigate complex stakeholder environments, influence without authority, and bring clarity to ambiguity. They elevate how reputation shows up across the full B2B2C ecosystem and ensure enterprise brand strategy is translated into partner-ready, commercially relevant activation.

Key Responsibilities

Enterprise Strategy Translation & B2B2C Narrative Development

• Translate enterprise brand architecture, reputation goals, and strategic platforms into actionable B2B2C marketing strategies.
• Define how enterprise narratives show up and come to life with partners (industry, retail, trade, etc.)
• Build compelling, insight-driven value propositions tailored to priority partners.

Audience, Insight & Messaging Leadership

• Partner with Strategic Intelligence to assess/optimize priority consumer audience(s) based on insights, segmentation, and reputation KPIs.
• Identify priority B2B audiences and decision-makers across retail, trade and institutional ecosystems to influence.
• Develop tailored messaging frameworks, proof points, and partner narratives that align with enterprise strategy.

Co‑Marketing & Partner Activation

• Develop structured co‑marketing models and frameworks partners (e.g., state/regional teams, dairy coops, processors and brands) can adopt and plug into.
• Lead co‑marketing planning with priority partners, including annual planning and quarterly optimization cycles.
• Create scalable toolkits, assets, and activation playbooks that partners can adopt quickly.

Integrated B2B2C Brief Leadership

• Lead integrated briefs for cross-enterprise Reputation initiatives requiring joint activation.
• Ensure briefs clearly connect enterprise Reputation priorities with partner and audience needs.
• Work with internal marketing, comms, and agency teams to align activation with enterprise messaging and platforms.

Program & Platform Stewardship

• Develop and steward B2B2C programs helping partners meet Reputation and business plan goals.
• Refine programs based on partner feedback, insight, and performance data.

Planning & Alignment

• Lead the enterprise’s annual B2B2C marketing planning cycle with internal and external partners.
• Maintain alignment on messaging and priorities with teams across the enterprise (Marketing/Communications/Affairs, SRs, MilkPEP, ABI, etc.) to ensure consistency and reduce duplication.

Measurement & KPI Ownership

• Define and manage KPIs, partner activation metrics, and reputation indicators (in partnership with Strategic Intelligence).
• Evaluate program and partner performance via dashboards, quarterly reviews, and insight loops.
• Apply insights to refine future partner programs and strategies.

Leadership Competencies

• Strategic integrator with the ability to connect brand, category, and commercial drivers.
• Influential communicator who builds alignment and trust across internal and external stakeholders.
• System builder skilled at creating scalable frameworks, governance, and operating models.
• Ecosystem thinker with deep understanding of how partners influence consumer outcomes.
• Collaborative driver who leads through influence in matrixed environments.
• Results-oriented leader with a strong sense of ownership, clarity, and execution.

Requirements

Education & Experience

• Bachelor’s degree in marketing, communications, business, or a related field.
• 10+ years in CPG, B2B, and/or B2B2C marketing with progressive leadership responsibility.
• Demonstrated success building partner-facing marketing strategies and co‑marketing programs.
• Depth in brand strategy, go-to-market planning, category leadership, or commercial marketing.
• Strong track record working cross-functionally in highly matrixed organizations.
• Experience influencing senior stakeholders, both internal and external.
• Comfortable with data, insight, measurement, and performance reporting.

New Hire Salary Range -- $140,000-$175,000 annually. This is a salary range that DMI believes, at the time of this posting, that it might be willing to pay for the posted job in the location specified.

Benefits

We know that in order to meet our goal of growing dairy demand, we need the best people. We offer competitive compensation and generous benefits to help our employees balance their work and personal lives. Our office is conveniently located, taking less than 10 minutes to walk from CTA's Blue Line Rosemont station. We offer regular and chocolate milk on tap.

Our comprehensive health and welfare plans offer medical, dental, vision, paid parental leave, life, short-term and long-term disability and flexible spending accounts (health care, dependent care, transit and parking). Our 401k provides up to a 10% match and includes a Roth account. DMI reserves the right to change or end its benefits plans or programs at any time.

Dairy Management Inc.™ is proud to be an Equal Employment Opportunity Employer committed to the principles of diversity. Qualified applicants will receive consideration for employment without regard to race, color, religion, ethnicity, sex, disability, age, sexual orientation, gender identity, protected veteran status, or any other characteristic protected by applicable law.

ABOUT DAIRY MANAGEMENT INC.

Dairy Management Inc.™ (DMI) is funded by America’s nearly 28,000 dairy farmers, as well as dairy importers. Created to help increase sales and demand for dairy products, DMI and its related organizations work to increase demand for dairy through research, education and innovation, and to maintain confidence in dairy foods, farms and businesses. DMI manages National Dairy Council and the American Dairy Association, and founded the U.S. Dairy Export Council and the Innovation Center for U.S. Dairy. DMI works with state and regional promotion organizations to implement these programs across the country.

We regret it is not possible to communicate with candidates except those who most closely match our requirements. Thank you.