Account Executive
Cognito Forms
Account Executive
Cognito is a fast-growing SaaS company empowering users to quickly build forms – and form-driven business solutions – by themselves. No developer necessary.
We're looking for an Account Executive to help drive revenue growth by converting qualified opportunities into customers.
In this role, you'll work primarily with inbound opportunities from mid-market and enterprise organizations, helping prospects evaluate Cognito Forms and move confidently through the purchasing process. You'll build relationships with decision-makers, understand customer needs, communicate the value of our platform, and help customers make timely buying decisions.
Join a small, focused sales team at an early stage with direct visibility into company leadership and real influence over how the sales function is built.
Responsibilities
- Own inbound sales opportunities from initial engagement through close, with a focus on mid-market and enterprise accounts.
- Build and maintain a healthy pipeline, managing multiple opportunities simultaneously across different stages of the buying process.
- Run structured discovery to understand customer goals, workflows, and pain points — and determine whether Cognito Forms is a genuine fit.
- Clearly articulate the value of Cognito Forms to business buyers, including non-technical stakeholders, and guide prospects through evaluation and purchasing.
- Lead pricing, proposal, and contract discussions, navigating procurement and legal processes where required.
- Manage multiple stakeholders within customer organizations, from end users to economic buyers, and build champions who can drive decisions internally.
- Maintain accurate pipeline, opportunity, and forecast data in CRM — and use it to manage your own business, not just report upward.
- Consistently achieve or exceed monthly and quarterly revenue targets.
- Partner with Customer Success to identify upsell and expansion opportunities within the existing customer base.
- Bring customer and market insights back to Product, Marketing, and Leadership to help shape how Cognito grows.
Qualifications
- 3–5 years of B2B SaaS sales experience with a consistent track record of meeting or exceeding quota.
- Experience running a structured sales process — from discovery through negotiation and close — across mid-market or enterprise accounts.
- Strong discovery skills: the ability to uncover customer goals, workflows, and pain points and connect them to a solution.
- Clear, confident communication with both technical and non-technical stakeholders, including executives and economic buyers.
- Comfortable leading pricing, proposal, and contract discussions, including navigating procurement and legal processes.
- Experience using CRM platforms (Salesforce, HubSpot, or similar) to manage pipeline and forecast accurately.
- Self-directed and organized — able to manage a high volume of opportunities without losing momentum or attention to detail.
- Experience selling no-code or low-code software to business buyers.
- Familiarity selling into operations, administration, or business process functions rather than purely IT or engineering.
What You Can Expect In Return
- A competitive salary
- Health insurance and other benefits
- 401k retirement plan with company match
- Company provided cell phone
- Paid time off
- Hybrid work schedule – a mix of in office and work from home
- A relaxed and flexible work environment
- A great team to work with and learn from
- Team outings and planned get-togethers
- A fun and functional office in the heart of Columbia's arts and technology district
Interested in joining our growing team?
Apply Now!
$58.7k - $78.5k
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