Influencer Marketing Specialist - TikTok

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road.
Your Opportunity, Your Team

As an Influencer Marketing Specialist, you'll help power QVC's influencer program-driving growth, building relationships with top creators, and bringing innovative campaigns to life. You'll own the execution of influencer marketing initiatives, collaborate with agency partners and internal teams, and play a key role in expanding our reach to new audiences. This is your chance to make a measurable impact in a creative, fast-paced environment where your ideas and expertise matter.

Where You'll Work

This role is hybrid and will require you to be onsite at West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA, NJ, or DE. Relocation assistance is not available for this role.

What You'll Do

• Plan, execute, and optimize influencer marketing campaigns to drive revenue and new customer growth.
• Manage campaign budgets, oversee agency relationships, and ensure campaigns meet spend and performance goals.
• Analyze campaign performance, generate actionable insights, and report on results to inform future strategies.
• Build and nurture relationships with influencers, internal teams, and external partners to create engaging, brand-aligned content.
• Test new platforms and creative approaches to keep QVC at the forefront of influencer and social commerce trends.

What You'll Bring

• 3+ years of experience in influencer marketing, digital marketing, social media, or a related field.
• Proven ability to manage campaigns, budgets, and agency relationships.
• Strong analytical skills with experience using data to optimize marketing strategies.
• Experience with TikTok or other emerging social platforms is a plus.
• Bachelor's degree in marketing, communications, or related field-or equivalent experience.

#LI-ST4

Our Total Rewards package includes benefits you'll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.


QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at View email address on click.appcast.io for assistance.


If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.