Social Media Specialist

Job Description

Job Description

Job Summary: This role leads social media content and strategy across multiple platforms, creating engaging videos and posts, managing content calendars, supporting influencer partnerships, and building online communities. The position collaborates with internal teams to align social media efforts with business goals, maintains brand voice, analyzes performance metrics, and requires strong content creation, trend awareness, organization, and project management skills.

Supervisory Responsibilities: No

Duties/Responsibilities:

• Develop and execute comprehensive social media strategies in collaboration with the Digital Marketing Team to increase brand awareness, engagement, and follower growth across platforms such as TikTok, Instagram, YouTube Shorts, Facebook, X (formerly Twitter), LinkedIn, and emerging channels.
• Produce engaging content for our various channels, using a camera or phone to create videos, photos and more, and be able to edit to match today’s trends
• Ability to work proactively and plan content, campaigns, shoots, and deliverables well in advance with a content calendar, ensuring social content is consistently scheduled ahead of deadlines and aligned with upcoming promotions, product launches, and brand initiatives using our management software.
• Collaborate with creative, product development, and sales teams to inform potential posts and campaigns to match our product release schedule, sales initiatives, and other activities.
• Assist in our influencer marketing strategy, seek out strategic partners and work alongside the team in communication and execution
• Actively engage with customers and fans across all platforms, build community through comments and replies and participate in the customer service process, and seek out opportunities for proactive engagement with pertinent industry conversations
• Maintain the Crosley Radio brand voice and aesthetic while cultivating the emerging brand identity of Crosley Furniture. 
• Work alongside our public relations partners to ensure that media mentions of Crosley are properly represented in social media activities.
• Analyze social media performance using reporting structure and KPI’s that provide useful information weekly, monthly, quarterly, and annually to inform opportunities on social media and business impact.

Required Skills/Abilities:

• Skilled in creating and editing short-form videos and photos for TikTok, Instagram Reels, YouTube Shorts, etc.
• Strong understanding of various social media platforms and tailoring content for each
• Ability to create engaging social posts with eye-catching visuals, videos, and lively copy
• In-depth knowledge of social media strategy, metrics, and community building
• Strong awareness of emerging social media trends, formats, and platform changes, with the ability to identify trends that are relevant to the Crosley brand and adapt them into content that feels authentic rather than forced.
• Highly organized and proactive, with strong project management skills and the ability to plan ahead, manage multiple priorities, maintain accurate content calendars, and consistently meet deadlines without requiring frequent direction or follow-up.
• Experience with Sprout Social or similar tools
• Interest in connecting with Crosley customers and supporting customer service
• Available to work in the office 4-5 days a week, with occasional evenings or weekends
• Able to juggle multiple projects and meet deadlines
• Quick problem-solving skills and ability to work independently or in a team

Education and Experience:

• 1-3 years of experience in managing social media for a corporate brand (internships and strong personal branding are also considered)
• Bachelor’s degree in marketing, Communications, or a related field preferred 

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer
• Must be able to lift at least 10 pounds, as needed

EEO Statement:

Crosley Brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation and training.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.