Event Sales Manager

Event Sales Manager

Annual Base Salary: $50,000-55,000 + Commission, based on qualifications and experience. Position includes competitive uncapped commission structure, annual merit plan increase, full benefits, 401K with company match, a lucrative PTO package, and more!

Topgolf is a sports entertainment company that has changed how millions of people experience golf and where you can build a serious career. Our venues are high-energy, high-volume environments where performance matters and results are visible. Every day, we bring together golf, food and beverage, events, and entertainment into one experience that keeps guests coming back.

Are you a seller who thrives in a fast-moving, high-volume environment? Do you take pride in owning your pipeline, prospecting with consistency, and delivering an experience that turns a first-time client into a repeat one? Are you the kind of person who does the work without being told twice? We're looking for an Event Sales Manager who owns the full sales cycle from first inquiry to executed event. Someone who brings energy to every touchpoint, stays disciplined in their outreach, and works closely with operations to deliver events that exceed expectations. If you're ready to build a book of business and grow with one of the most recognizable brands in sports entertainment — this is where you do it.

The Event Sales Manager drives revenue growth by owning the full sales cycle across inbound leads and outbound business development. This role is focused on pipeline growth, account conversion, and delivering high-quality client experiences that keep guests coming back. As a leader of a high-energy, guest-facing venue, this role requires a flexible schedule including evenings, weekends, and holidays, with availability to work extended hours during peak periods, special events, and high-volume seasons.

Execute the Full Sales Cycle

• Manage a high-volume inbound pipeline while executing consistent outbound prospecting during daily Power Hours
• Own every stage of the sale — from first inquiry through tour, proposal, and close
• Deliver in-person selling experiences through venue tours and client touchpoints that convert opportunities
• Grow accounts by identifying upsell opportunities and maximizing the value of each client relationship

Deliver a Best-in-Class Guest Experience

• Provide an exceptional client experience from the initial inquiry through post-event follow-up
• Partner with Operations and the Culinary Team to ensure flawless event execution
• Maintain detailed, accurate communication on Banquet Event Orders (BEOs) to prevent day-of issues
• Represent the Topgolf brand with professionalism and hospitality in every interaction

Stay Sharp on Business Performance

• Review daily performance metrics, key numbers, and lead rotations to track progress and identify gaps
• Maintain pipeline accuracy and data integrity to support strong forecasting
• Identify opportunities for sales process improvement and share them with leadership
• Drive awareness of the Topgolf brand in the community through networking and professional engagement

Operate as a Team Player

• Participate in daily huddles, weekly sales meetings, and 1:1s with sales leadership
• Stay aligned on priorities, targets, and execution standards across the venue
• Demonstrate Topgolf's Core Values in every interaction: Fun, One Team, Excellence, Courage, and Caring

Core competencies for success include:

• Drives Results | Consistently achieving results, even under tough circumstances
• Customer Focus | Building strong customer relationships and delivering customer-centric solutions
• Communicates Effectively | Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences
• Ensures Accountability | Holding self and others accountable to meet commitments

Qualifications:

• 5+ years of progressive sales experience, including leadership of direct reports
• Bachelor's degree in hospitality management, Business Administration, or a related field preferred; equivalent combination of education and relevant experience will be considered
• Proven success in high-volume events or hospitality sales environments
• Progressive, relevant experience within the hospitality industry preferred
• Strong proficiency in Salesforce or similar CRM; Excel and reporting tools
• Must be 21 years of age or older as required by state or local law

Physical Requirements:

• Ability to remain stationary for extended periods of time, including working at a desk, computer workstation, or within the venue
• Ability to regularly move throughout the venue to conduct site tours, support event setup walkthroughs, and engage with guests and operational teams
• Ability to occasionally lift, carry, and/or move up to 25 pounds
• Ability to communicate clearly and effectively, both verbally and in writing, in person, by phone, and electronically; including high-volume client outreach and internal team communications
• Ability to hear and respond to verbal communication in a venue environment, including areas with moderate to high levels of background noise during events and peak service periods
• Visual acuity sufficient to read documents, computer screens, CRM dashboards, BEOs, and written correspondence

Benefits:

• Free Play & 1/2 price food!
• Health, dental, vision, 401(k) team member match, free mental well-being platform – and that's just for starters for those who qualify.