Marketing Analytics Manager

Marketing Analytics Manager

Austin, TX; Dallas, TX

At Auctane, we are united by a passion to help businesses deliver — whatever their size, wherever they are, and however they operate. We make it possible for businesses to meet the ever-changing requirements of their industry and customer expectations. Auctane products enable hundreds of thousands of businesses to annually mail and ship billions of items — over $200 billion worth — to recipients around the globe.

The Auctane family of mailing and shipping software products includes ShipStation, Stamps.com, ShipStation API, Metapack, GlobalPost, and Packlink. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.

Win as One. Delight Customers. Deliver Great Outcomes.

As a Marketing Analytics Manager, you will collaborate with marketing leaders to improve the way we use data to make decisions. You will play a role in customer acquisition, retention, and revenue by ensuring we're making the right investments, tracking what we need, and optimizing everything within our control.

Primary Objectives:

• Be the organizational owner of ensuring that we're tracking and measuring all aspects of marketing from spend to new subscribers to return on investment
• Serve as the conduit between marketing data and leadership, helping educate key stakeholders on marketing performance and its impact on revenue
• Develop, optimize and implement global workflows, processes, tools, and agency partnerships that allow all marketing teams to focus on their strengths, operate efficiently and be results-driven
• Provide recommendations for where we could improve performance throughout the customer journey, from channel acquisition to churn

This position is remote. Travel requirements is occasional, less than 15%.

The Marketing Analytics and Research team supports many products that solve shipping and logistics for online sellers across the globe. We partner with and enable brand and functional marketing teams to effectively scale their marketing efforts and make effective decisions across a portfolio of products. E-commerce and freight are evolving every day so we thrive in our dynamic environment and we welcome new challenges that come with growth.

What will you be doing?

• Lead marketing measurement and translate insights into actionable recommendations
• Manage and report on key marketing metrics across the marketing funnel
• Analyze relationships between marketing efforts and business outcomes
• Manage ad hoc marketing analytics requests from end-to-end
• Develop dashboards, and other data-oriented deliverables that meet the needs of both marketing teams and senior leaders
• Support testing, ensuring learnings are shared across teams
• Serve as the connective layer across analytics platforms and tools, ensuring data flows are accurate, consistent, and comparable across sources
• Monitor and maintain data quality within the marketing databases and our dashboarding systems
• Assist with the implementation and governance of tracking infrastructure (UTMs, tags, pixels) to ensure accurate data capture across marketing channels

What are we looking for?

• Bachelor's degree
• 3+ years of experience in a marketing analytics or data analytics role
• Track record of driving measurable success through data analysis, optimization and performance improvement
• Ability to create compelling presentations and dashboards based on data
• Experience establishing and maintaining relationships with individuals at all levels of the organization
• Motivated, detail-oriented, self-driven with an objective lens on pulling insights from data
• Must be comfortable with advanced statistical analysis and machine learning
• Proficient in marketing analytics methodologies and measurement
• Familiarity with ad platforms and marketing KPIs
• Proficient in SQL for querying and manipulating large datasets; experience with Python or R for statistical analysis and automation is a plus

What will make you stand out?

• 5+ years of experience in marketing analytics and data analysis, preferably in B2B software
• Experience with creating attribution models and marketing mix models
• Experience with experimentation and incrementality testing

The Tech

• Hands on experience with tools like Hubspot, Salesforce, Tableau, Looker, Power BI, Google Analytics, Segment, Databricks, GCP, Google Tag Manager, Github, Vertex AI, and BigQuery

What do we offer?

• We are a hybrid company. All team members at Auctane in Austin come into the office Tuesdays, Wednesdays and Thursdays.
• Take the reins of your time off with our Flex Time Off policy – because work-life balance should always be in your hands!
• We offer 12 paid holidays for all of our US employees!
• 401k employer matching program – because your future deserves a friendly boost!
• We conduct annual merit reviews to recognize and reward your hard work and achievements.
• Company events, we work hard, play hard! We do our best every day, even at our regular team-building events.
• Attractive office space in the heart of central Austin, Texas (free drinks, snacks…).
• Indulge in weekly catered lunches at our office – a delicious perk to fuel your work.
• Health and Wellness: The well-being of our team is super important to us. Choose from different options that include medical, dental, and vision plans.
• Fitness center in the office with Tonal Mirrors, Pelotons, free weights, etc.
• Employee Assistance Program. We offer up to 8 free mental health sessions.
• We offer gym discounts to help you stay fit and healthy!
• We offer education reimbursement to all employees, ensuring that you can pursue your educational goals while excelling in your career with us. Invest in your future and let us support your growth every step of the way.
• Employee Referral Program! We reward employees helping us find top talent!
• An inclusive, casual and upbeat work environment. The personality and opinions of each of our team members are important and valid; we aim to offer all employees a safe environment where they can be themselves and thrive.

Additional Position Duties: (The following is a list of what all employees, except those with medical accommodation, may be regularly required to do.)

• Sit for prolonged periods of time
• Utilize wrist and hands for a prolonged period of time
• Walk short distances
• Stand for short periods
• Speaking and conversing with others
• Lift up to 25lbs without assistance up to chest height

Equal Opportunity Employer/Veterans/Disabled

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