Senior Marketing Manager
Hueman PE Talent Solutions
Description The Senior Marketing Manager will be responsible for building and scaling a data-driven marketing engine that generates qualified demand, strengthens brand consistency, and enables sales teams across multiple operating companies. This is a highly visible, hands-on role ideal for a marketing leader who thrives in growth-oriented, build-from-scratch environments and can balance strategy with execution.
Key Responsibilities Demand Generation & Revenue Impact
Key Responsibilities Demand Generation & Revenue Impact
- Develop and execute multi-channel marketing strategies across digital, field, and partnership channels
- Build programs that directly contribute to pipeline growth and revenue targets
- Partner closely with sales leadership to align on targeting, messaging, and lead quality
- Implement and optimize lead lifecycle and funnel performance
- Establish a scalable framework to support multiple brands within a decentralized structure
- Balance centralized marketing standards with local market needs
- Support brand architecture decisions, including acquisitions and rebrands
- Oversee digital channels including SEO/SEM, paid media, and website optimization
- Improve online presence across a fragmented portfolio of businesses
- Establish consistent reporting on marketing ROI and performance metrics
- Connect marketing data to downstream sales and revenue outcomes
- Equip sales teams with high-impact collateral, case studies, and tools
- Provide market insights and competitive positioning
- Improve CRM adoption and marketing-to-sales handoff processes
- Support newly acquired businesses with brand alignment and marketing integration
- Lead website and digital onboarding efforts
- Accelerate lead generation while preserving local customer relationships
- Develop playbooks for regional marketing initiatives, events, and partnerships
- Guide local teams on best practices while maintaining flexibility
Vacancy posted 3 days ago
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