Senior Marketing Manager

Description

The Senior Marketing Manager will be responsible for building and scaling a data-driven marketing engine that generates qualified demand, strengthens brand consistency, and enables sales teams across multiple operating companies.

This is a highly visible, hands-on role ideal for a marketing leader who thrives in growth-oriented, build-from-scratch environments and can balance strategy with execution.
Key Responsibilities

Demand Generation & Revenue Impact

• Develop and execute multi-channel marketing strategies across digital, field, and partnership channels
• Build programs that directly contribute to pipeline growth and revenue targets
• Partner closely with sales leadership to align on targeting, messaging, and lead quality
• Implement and optimize lead lifecycle and funnel performance

Multi-Brand Strategy & Governance

• Establish a scalable framework to support multiple brands within a decentralized structure
• Balance centralized marketing standards with local market needs
• Support brand architecture decisions, including acquisitions and rebrands

Digital & Performance Marketing

• Oversee digital channels including SEO/SEM, paid media, and website optimization
• Improve online presence across a fragmented portfolio of businesses
• Establish consistent reporting on marketing ROI and performance metrics
• Connect marketing data to downstream sales and revenue outcomes

Sales Enablement

• Equip sales teams with high-impact collateral, case studies, and tools
• Provide market insights and competitive positioning
• Improve CRM adoption and marketing-to-sales handoff processes

M&A Integration

• Support newly acquired businesses with brand alignment and marketing integration
• Lead website and digital onboarding efforts
• Accelerate lead generation while preserving local customer relationships

Field & Local Marketing

• Develop playbooks for regional marketing initiatives, events, and partnerships
• Guide local teams on best practices while maintaining flexibility