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Vice President, Marketing

Elite Associates

Vice President, Marketing North America This brand is looking for a Vice President of Marketing to lead its North America business at a pivotal moment of growth. Coming off a strong run of brand momentum and continued category growth, the company is investing more deeply in its regional strategy, making this a critical time for a marketing leader to step in and help shape what\'s next. Reporting to the General Manager of the Americas, the VP will own the full North America marketing strategy — from go-to-market planning and execution through P&L ownership and category performance. This is a highly commercial role: the ideal candidate treats marketing as a direct driver of sales, brings an ROI-first mindset to the team, and has the financial fluency to set and deliver against annual sales targets. Responsibilities: Spearhead 360° go to market plans across PR, influencer, and paid media in North America Set annual sales targets and own P&L and category performance for the region Build and elevate the brand\'s influencer marketing function, using Earned Media Value (EMV) as the core metric for events and partnerships Partner closely with retail partners (i.e. Sephora) to drive retail distortion and digital content excellence across D2C and e retail Champion North America\'s point of view with Global HQ, pushing ideas through and challenging the business constructively while staying supportive of the broader global vision Mentor and develop an entrepreneurial, high energy team, bringing seasoned judgment and stability to a group that\'s eager to grow Looking for: 12+ years of beauty marketing experience, with deep expertise in influencer marketing and event strategy A strong commercial and financial mindset, comfortable tying marketing investment directly to sales outcomes Required experience with Sephora; Ulta and Amazon experience is a plus Familiarity with the US and LATAM markets and their core customers The agility to thrive in a fast paced, founder led environment where decisions move quickly Genuine alignment with Huda Beauty values and voice Comfort operating within a Global HQ dynamic, with the cultural fluency to navigate that relationship well Elite Associates

Vacancy posted 5 days ago
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