Global Marketing Manager (New York City Metropolitan Area)

ABOUT MAKEUP BY MARIO

Makeup by Mario is a fast-growing prestige beauty brand redefining artistry-driven makeup. With a powerful presence across leading global beauty retailers and direct-to-consumer channels, we deliver innovative, high-performance products rooted in artistry, craft, and education.

POSITION SUMMARY

Reporting to the Sr. Director, Global Marketing, this role leads multiple facets of the marketing funnel within the Complexion, Lip, and Holiday categories: Product Marketing (category strategy, concept-to-execution program management, and business and competitive analysis) and Campaign Execution (go-to-market, launch management, and brand storytelling) in close partnership with Regional teams. This is a great fit for a strategic, detail-oriented marketer who thrives managing multiple priorities in a fast-paced, collaborative beauty organization.

RESPONSIBILITIES

PRODUCT MARKETING

Category & Program Strategy: Concept to Execution

• Help define and own the marketing strategy for assigned categories in partnership with the Sr. Director, Global Marketing, aligning category plans with brand strategy and global objectives and driving hero franchises and market share gain.
• Support the progress and day-to-day management of all Global Product Marketing programs for assigned categories (e.g. innovation, assortment and pricing strategy, global promotional initiatives and development of the global marketing calendar.
• Execute innovative product development and pipeline strategy in support of the brand's strategic direction and priorities and informed by identification of recruitment and loyalty drivers.
• Partner with the Sr Director on management of program financials including COGS (from concept to feasibility to final approval) and global forecasting guidelines, including forecast guidelines and global forecasts for both saleable & non-saleable NPL (in partnership with Operations).
• Serve as project manager for marketing stage gates and deliverables on programs, consistently communicating key milestones to the team and cross-functional partners and present program strategies and marketing briefs (from concept stage to execution) to brand leadership, regional partners, and cross-functional teams.
• Develop and demonstrate deep understanding of NPL processes and workstreams beyond Marketing (e.g. packaging, supply chain/sourcing, creative/design).
• Act as an authoritative source for all program information, with a critical focus on accuracy and clarity in all key communications, particularly between the Global and Regional levels; proactively communicate program updates to brand/team/regional leaders with urgency.

Business Analysis

• Own marketing-driven business reporting and analytics: on an ongoing basis (monthly/quarterly), manage the collection and analysis of brand shipment and sell-through data as well as market/category data, for sharing within the brand.
• Collaborate with the commercial teams to execute annual SKU rationalization and ongoing portfolio productivity analysis exercises
• Partner with the Sr. Director on initial analysis on external product financials (e.g. sizing and pricing).
• Participate in consumer research for assigned categories as needed to inform strategy and innovation.

Competitive Analysis

• Serve as a key point person for the performance of assigned categories versus the competition — shipments, sell-through, pricing, and new product activity — monitoring for product need-gaps and opportunities.
• In partnership with the commercial and channel teams, compile and analyze market intelligence and competitive information, and develop and execute action plans to seize market opportunities or improve category performance when gaps emerge.
• Manage regular sharing of competitive intelligence and market information with cross-functional teams.

CAMPAIGN EXECUTION

Campaign Development & Brand Storytelling

• Lead end-to-end global marketing strategy and execution for new product launches, seasonal campaigns, and key brand initiatives from ideation to launch across assigned categories, developing packaging briefs, campaign briefs, marketing bulletins, go-to-market plans, and launch timelines in partnership with cross-functional teams. Adapt launches and marketing strategies to address regional nuances as needed.
• Translate product strategy and consumer insights into compelling, differentiated marketing stories, developing and stewarding the product positioning, messaging hierarchies, key claims, and benefit communication that keep every launch rooted in the brand's artistry and expertise.
• Partner closely with Product Development, Creative, Education, Artistry, Social, PR, Commercial and Channel teams to bring campaigns to life.

Go-To-Market & Launch Management

• Manage global go-to-market processes, ensuring teams are aligned on key milestones, deliverables, messaging, assets, and launch timing.
• Coordinate launch requirements across channels including retail, e-commerce, paid media, social, PDPs, education, sampling, gifting, and marketing collateral.
• Maintain visibility across multiple concurrent launches and proactively identify risks, dependencies, and opportunities.
• Serve as the key, day-to-day point of contact for affiliate markets, ensuring brand strategies and launch objectives are met for each program.
• Lead preparation of Global Marketing Bulletins and updates to equip affiliate teams with the materials needed to execute locally.

Cross-Functional Leadership

• Lead recurring cross-functional meetings across Product Development, Creative, Social, PR, Education, Artistry, Commercial, Channel and Operations teams, driving alignment on priorities, deliverables, and timing.
• Communicate clearly and proactively with senior leadership and key stakeholders.

QUALIFICATIONS

• Bachelor's degree in Marketing, Business, or a related field.
• 4+ years of relevant global beauty marketing experience
• Must be an excellent team player with the ability to build & nurture cross-functional relationships.
• Excellent communication skills with proficiency in PowerPoint and Excel.
• Able to think strategically and creatively to conceptualize new ideas.
• Strong organizational skills and attention to detail.
• An entrepreneurial spirit with a passion for color cosmetics.
• Self-starter with an ability to work on multiple projects; highly detail oriented, proactive, with strong follow-through and the ability to multitask.
• Demonstrates ownership of programs, embracing both big-picture objectives and day-to-day detail.
• Must be flexible and determined, with the ability to handle a multitude of projects.

WHAT WE OFFER

• Hybrid – four days in office, one day remote
• Medical, dental, and vision insurance
• HSA, FSA, and dependent care FSA
• Commuter benefits
• OneMedical membership
• Health Advocate, Talkspace, and Kindbody partnership
• Life and supplemental life insurance
• 401k with company match

MAKEUP BY MARIO is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable federal, state, or local law. We are committed to creating an inclusive environment for all employees and applicants.

All qualified applicants will receive consideration for employment without regard to any protected characteristic. MAKEUP BY MARIO complies with all applicable laws governing nondiscrimination in employment in every location in which the company operates.