Website Growth Engineer

Your mission We are building a revenue-driven GTM engine where a significant portion of pipeline originates from direct and inbound channels. The Website Growth Engineer will own the end-to-end website, conversion layer, and web platform infrastructure, ensuring that: High-intent demand is properly captured and converted The website supports both sales-led (mid-market/enterprise) and PLG (SMB self-serve) motions The platform is fast, scalable, and technically sound, not just managed, but continuously engineered Internal teams ship faster, with fewer manual steps and less friction This role goes beyond website management. It is a conversion engineering role and platform ownership role at the core of our growth system. You will be hands-on in the code, in the data, and in the strategy. This is a hands-on engineering role. You will build, not brief. If you rely on developers to ship, this role is not for you. In this role you will 1. Own the Website as a Revenue Conversion Engine Own performance across: traffic to lead to pipeline conversion, direct and organic channels Continuously improve conversion rates, user journeys, and page performance Ensure the website is fast, technically sound, and structured for conversion, not just information Lead CMS migrations, re-platforming initiatives, and large-scale website refactors when needed Establish best practices around performance, reliability, accessibility, and maintainability 2. Build & Optimise SMB PLG Conversion Flows Own the website layer of the PLG motion for small SMBs Partner with Product Marketing and Product to define value proposition and conversion flows Design and build the landing to signup to activation journeys, including self-serve onboarding entry points Continuously improve signup conversion, activation rates, and funnel drop-off points 3. Enable ABM & Mid-Market / Enterprise Conversion Build and manage advanced website experiences for ABM: personalised landing pages, account-specific experiences, and dynamic content based on industry, segment, and campaign Support Demand Gen and Sales in target account engagement and campaign-specific conversion flows Ensure the website supports higher-complexity, longer buying journeys 4. Drive End-to-End Conversion Optimisation (CRO) Own CRO strategy and execution across landing pages, core website pages, forms, and conversion paths Run structured experiments: A/B tests, messaging variations, UX/UI changes, funnel optimisations Work closely with the Digital Lead (traffic and campaigns), PMM (messaging), and Brand (creative) 5. Own Website Infrastructure & Technical Execution Manage and evolve the CMS (e.g. Webflow, HubSpot CMS, or equivalent) and its integrations with CRM and marketing tools Ensure clean data capture, reliable tracking across the full funnel, and scalability for campaigns and experiments Own architecture decisions, data flows, and long-term platform direction Build internal tools and lightweight automations that replace manual workflows and reduce operational friction across GTM, content, and marketing teams 6. Partner with GTM Ops on Data & Funnel Visibility Ensure accurate tracking of conversion rates, source-to-pipeline performance, and user behaviour Help identify funnel bottlenecks, drop-off points, and high-intent signals Support data-driven optimisation decisions across the team 7. Support Global Demand Gen Execution Enable regional Demand Gen teams with campaign landing pages, conversion flows, and localisation support Ensure consistency across regions while moving fast on campaigns What you need to be successful What You Bring 5 to 8+ years in growth engineering, web platform, or CRO-focused roles in B2B SaaS Strong hands-on experience with CMS platforms (Webflow, HubSpot CMS, or similar), conversion rate optimisation, and A/B testing frameworks Proven ability to lead platform migrations, refactors, and re-platforming efforts Experience with marketing automation, CRM systems, and analytics tools (GA4, Mixpanel, or similar) Comfortable owning architecture decisions and building for long-term scalability Skills & Mindset Front-end to full-stack engineering capability: confident in HTML, CSS, and JavaScript as a baseline, with the ability to build complete solutions end-to-end without relying on engineering resource Strong technical and analytical mindset, equally at home building and analysing Systems thinker who understands how traffic, conversion, and pipeline connect, and where the leverage points are High ownership mindset, focused on revenue impact, not just UX aesthetics Product sense, able to translate user and team pain into well-designed technical systems Fast executor, able to ship, iterate, and improve continuously Bonus Experience with PLG or self-serve funnels Experience with ABM or personalised web experiences Experience in multi-region, multi-language setups What success looks like within 6 to 12 months Measurable improvement in website conversion rates, lead to pipeline conversion, and SMB self-serve conversion Fully optimised, scalable PLG entry flows High-performing ABM landing experiences live and running Legacy systems replaced by clean, modern, maintainable platforms Internal tooling removing manual steps for GTM and content teams Clear, reliable visibility into website-driven pipeline Continuous experimentation and measurable gains across the funnel What’s in it for you? Attractive OTE: Competitive base plus variable, and meaningful stock options. Unlimited annual leave: Plenty of time off to recharge. Annual company summit: Meet the whole team at our yearly summit in inspiring locations across Europe (check out the video from our last summit). Team “Bursts”: Opportunities to collaborate with your team in person. Home office support: Financial contribution to set up a comfortable, productive home office. Learning & development: Annual budget for coaching, certifications, and conferences. #J-18808-Ljbffr Limelight Health