Paid Social Manager

Accountabilities

• Manage the daily operations of a portfolio of paid social accounts across platforms such as Meta (Facebook, Instagram, WhatsApp, and Threads), TikTok, Reddit, Pinterest, and LinkedIn.
• Plan, launch, monitor, and optimize paid social campaigns, overseeing campaign setup, budget pacing, quality assurance, performance tracking, reporting, and actionable insights.
• Apply a strong understanding of client objectives and business priorities to develop effective paid social strategies and improve campaign outcomes.
• Collaborate with client strategy and media planning teams to develop media plans, campaign roadmaps, and integrated marketing initiatives.
• Build and maintain strong client relationships by providing performance updates, strategic recommendations, optimization opportunities, and testing proposals.
• Identify new ideas, targeting approaches, creative opportunities, and campaign strategies to enhance engagement, efficiency, and return on advertising investment.
• Monitor campaign performance and proactively implement optimizations based on data analysis, platform developments, and evolving client needs.
• Support team leadership in implementing operational processes, streamlining workflows, and maintaining consistent campaign management standards.
• Stay informed about paid social industry trends, platform updates, emerging technologies, and best practices, sharing relevant insights and opportunities with the wider team.
• Contribute to client retention and revenue growth by delivering high‑quality campaign management and identifying opportunities to expand existing accounts.
• Maintain rigorous quality assurance standards, identify process gaps, and implement improvements to strengthen account performance and operational efficiency.
• Integrate paid social initiatives with broader media planning and marketing activities to support cohesive, cross‑channel strategies.
• Act as an escalation point for account and team challenges, helping resolve issues efficiently and maintain strong client relationships.
• Support the development, documentation, and adoption of best practices for campaign execution, reporting, optimization, and account management.

Requirements

• Approximately 3–4 years of hands‑on experience activating, managing, and optimizing paid advertising campaigns on at least one major social advertising platform, such as Meta, TikTok, or Pinterest.
• Practical experience working across paid social platforms, including Meta, LinkedIn, Snapchat, Pinterest, and TikTok. Familiarity with Reddit advertising and other emerging social channels is an advantage.
• Strong understanding of paid social campaign structures, audience targeting, budget management, campaign optimization, performance measurement, and reporting.
• Proficiency in Google Workspace, particularly Google Sheets, Google Slides, and Google Docs, for campaign analysis, reporting, presentations, and documentation.
• Ability to interpret campaign data, identify performance trends, generate meaningful insights, and translate findings into actionable recommendations.
• Experience managing multiple client accounts and competing priorities while maintaining accuracy, quality, and delivery timelines.
• Strong organizational skills and structured working habits, with the ability to manage responsibilities independently and proactively address challenges.
• Excellent communication and client management skills, including the ability to present performance insights, explain optimization recommendations, and build trusted client relationships.
• Demonstrated ability to collaborate effectively with media planning, strategy, creative, and other cross‑functional teams.
• A continuous improvement mindset, with the ability to streamline workflows, document best practices, and contribute to consistent operational standards.
• Commercial awareness and a results‑oriented approach, with an understanding of how paid social performance contributes to client retention, revenue growth, and broader business objectives.
• Curiosity about industry developments, emerging advertising opportunities, and innovative approaches to campaign performance.
• A collaborative, adaptable, and proactive attitude, with the confidence to contribute new ideas and support team development.
• A degree is not a prerequisite; practical skills, relevant expertise, and professional behaviors are prioritized. Applicants should submit their résumé in English.

Benefits

• Remote work: Work remotely while collaborating with an international team.
• Flexible work environment: An opportunity to work EST‑aligned shifts, supporting collaboration with global clients and colleagues.
• Annual bonus: Eligibility to participate in a discretionary annual bonus scheme.
• Retirement benefits: Employer contributions to India's Provident Fund (PF), in accordance with applicable policies and eligibility requirements.
• Healthcare coverage: Group medical insurance to support employee health and well‑being.
• Life insurance: Employee life insurance coverage.
• Professional development: Opportunities to develop paid social expertise, strengthen strategic capabilities, and learn from experienced marketing professionals.
• Global client exposure: Work with major international brands across multiple social advertising platforms and industries.
• Collaborative culture: Join a diverse, inclusive team that values innovation, knowledge sharing, and different perspectives.
• Career growth: Opportunities to expand client management, campaign strategy, analytical, and leadership skills.
• Salary and compensation: Specific base salary details have not been disclosed and should be confirmed during the recruitment process.

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