Communications Director

Position Title: Communications Director

Position Summary - The Communications Director provides strategic leadership for Bethel's communications, ensuring they advance the church's mission, vision, values, and ministry priorities. This role partners with ministry leaders to develop effective strategies, steward Bethel's brand, strengthen communication systems, and lead execution through personal contribution, volunteers, and outsourced creative partners.

Spiritual Qualifications

• Demonstrates a growing, Christ-centered life marked by spiritual maturity, humility, integrity, and servant leadership.
• Aligns with Bethel's mission, vision, values, and statement of faith.
• Views communication as an essential part of ministry and disciple-making.
• Builds healthy, collaborative relationships; develops others; receives feedback with humility; and handles information with wisdom and discretion.
• Actively participates in the life of Bethel Church and is a member or willing to become one within six months.

Professional Qualifications

• Demonstrated ability to develop and lead communication strategies aligned with organizational priorities and audience needs.
• Excellent written, verbal, editorial, and visual communication skills.
• Strong strategic judgment, organization, and project-management skills, with the ability to prioritize competing needs and manage multiple initiatives.
• Able to balance strategic leadership with hands-on creative execution.
• Working knowledge of brand management and digital communications-including websites, email, social media, photography, video, analytics, and relevant design tools
• Bachelor's degree and 5-10 years of related experience preferred.

Responsibilities and Duties

Communications Strategy & Ministry Partnership

• Develop and lead a comprehensive communications strategy aligned with Bethel's mission, values, and ministry priorities.
• Ensure Bethel's communication channels work cohesively to deliver the right message to the right audience at the right time.
• Prioritize communication efforts based on strategic priorities, ministry needs, and available resources.
• Identify and implement systems, technologies, and best practices that improve communication effectiveness and sustainability.
• Oversee outsourced creative partners, ensuring projects meet expectations for quality, budget, deadlines, and ministry objectives.
• Recruit, equip, and lead communications volunteers using Bethel's leadership pipeline.

Digital Communications

• Lead Bethel's digital strategy across the website, email, social media, video, livestream, and emerging platforms.
• Oversee website content, user experience, and functionality
• Strengthen communication pathways that help guests become connected participants in the life of Bethel.
• Establish clear, ethical guidelines for posting, moderation, and responses across digital platforms.

Brand, Design & Storytelling

• Steward Bethel's brand, ensuring communications consistently reflect the church's mission, values, culture, and voice.
• Maintain and develop brand standards, templates, and communication guidelines.
• Create selected communication and design materials while determining which projects are best completed by volunteers or outsourced partners.
• Oversee photography and video production through personal contribution, volunteers, and creative partners.
• Ensure digital assets are organized, accessible, and responsibly stewarded.

Analytics & Improvement

• Monitor key communication metrics, including website traffic, email engagement, social media performance, livestream participation, and guest engagement.
• Evaluate communication channels, audience touchpoints, and next steps for guests, attenders, volunteers, and members.
• Recommend and implement improvements to communication strategies, systems, workflows, templates, and digital tools.

General

• Manage the Communications budget to maximize ministry impact
• Participate actively in staff meetings, ministry planning, church-wide events, and cross-ministry initiatives, including the Reach Strategy Team.
• Exercise discretion and maintain confidentiality when handling sensitive organizational, pastoral, or personnel communication.
• Foster collaboration, unity, and support across Bethel's ministries and departments.
• This is not a remote position; in-office-only hours are required.

This job description is not exhaustive, and additional responsibilities may be assigned as needed to support Bethel Church's mission.

Bethel Church is an equal opportunity employer.