General Manager

Job Description

Job Description

PLEASE READ BEFORE APPLYING: This is an  executive leadership position at a luxury

fitness facility . The General Manager oversees the operations of a multi-faceted luxury fitness

facility spanning  medical fitness, group and personal training, retail, and food & beverage .

Candidates whose experience is limited to restaurant, hotel, hospitality management, or

teaching fitness classes will not be a fit for this role.

Bilingual, fluent English and Spanish is strongly preferred.

Objective

The General Manager is the senior operations executive of WIND ATHLTX, accountable to the

Owner/CEO for the performance of the entire facility. This role owns day-to-day execution

across every business unit under one roof; fitness programming, recovery, medical fitness,

retail, and food & beverage, ensuring the 27,000 sq ft flagship operates with precision,

consistency, and excellence.

The General Manager bridges strategic leadership with operational execution: maintaining floor

standards, managing staffing accountability, owning P&L performance, and driving the weekly

KPI rhythm that keeps the organization operationally elite. The General Manager owns member

experience quality, staff performance, revenue-per-sq-ft optimization, and the operational

foundation that supports WIND ATHLTX's brand promise.

Core Responsibilities

1. Multi-Department Operations Leadership

• Direct daily operations across all business units: fitness floor, medical fitness, retail, food& beverage, front desk, and facilities
• Establish and enforce daily operational rhythms (opening procedures, peak-hour management, closing protocols)
• Ensure each department meets its revenue, service, and brand standards, and that handoffs between departments are seamless
• Manage facility maintenance, equipment upkeep, and vendor relationships; ensure the facility is always guest-ready and brand-aligned
• Maintain compliance with all health, safety, and regulatory requirements, including standards specific to medical fitness services
• Handle emergency situations and crisis management

2. Financial Performance & P&L Ownership

• Own facility P&L: revenue, payroll budgets, inventory control, and operating expenses across all departments
• Drive revenue-per-sq-ft optimization across fitness, medical fitness, retail, and F&B offerings
• Manage labor schedules to align coverage with budgeted hours and peak demand without overstaffing
• Work with the Member Experience Manager on membership retention and upsell
• Negotiate vendor and service agreements; hold vendors to SLA standards
• Control operational expenses while maintaining premium standards

3. People Leadership & Accountability

• Lead, schedule, and develop a 20+ person cross-departmental team
• Hold staff accountable to performance standards and KPIs; conduct performance reviews and coaching conversations
• Recruit and develop a pipeline of management and staff talent; create clear career pathways
• Enforce attendance, punctuality, and professional standards; manage escalations and difficult conversations
• Serve as the primary escalation point and final decision-maker for operational, member, and staff issues
• Partner with the Fitness Director on coaching quality, floor coverage during peak blocks, and programming-related operational issues

4. KPI Rhythm & Continuous Improvement

• Lead weekly KPI review meetings with the leadership team and report operational metrics to the Owner/CEO
• Track cleanliness scores, staff satisfaction, utilization rates, and revenue metrics across all departments
• Identify trends, drive corrective action, and use data to drive continuous improvement-
• Document escalations and decisions for organizational learning

Qualifications

Required:

• 5+ years of senior operations leadership in  fitness, wellness, athletic training, or premium health club environments
• Proven track record managing 20+ person, multi-department teams
• Experience with P&L management, labor budgeting, and revenue optimization
• Strong knowledge of fitness industry standards and best practices
• Proficiency with scheduling software, POS systems, and operational reporting tools
• Excellent communication and conflict-resolution skills
• Ability to work flexible hours, including evenings, weekends, and holidays as needed
• Strongly Preferred: Bilingual, fluent in English and Spanish (verbal and written)

Preferred:

• Experience as GM or AGM of a luxury/premium fitness club (e.g., Equinox, Life Time, boutique flagship studios)
• Experience overseeing integrated retail and food & beverage operations within a fitness or wellness facility
• Familiarity with medical fitness services and related compliance and safety standards
• Experience with member retention strategies and operational scaling
• Experience leading organizational change and process improvement
• 4-year degree in Business Administration, Management, or equivalent experience