Marketing Specialist

Job Description

Job Description

Essentra is a leading provider of essential components and solutions. Every day we produce and distribute millions of small but essential products. 

Our international network extends to 28 countries, with headquarters in the United Kingdom and includes 14 manufacturing facilities, 24 distribution centers and 33 sales & service centers. 

At the center of everything is our purpose, to responsibly provide the products and services our customers need to succeed. Put simply, our purpose is why we exist as a company. Many companies claim to be changing the world; we don’t. But we do make a powerful difference to our customers. We make it work. Every one of us. Every day. 

Job Description 

We are currently hiring a Marketing Specialist for our location in Norton Shores, MI. The Marketing Specialist will play an important role in the support and execution of Essentra’s marketing strategy. The Marketing Specialist will be responsible for the development, implementation, and management of all marketing campaigns and communications with an aim to grow Essentra’s active customer base in the Americas region.

Typical Accountabilities:

• Works with Marketing, Sales, and Product Management to develop strategic marketing programs that drive business goals and objectives.

• Develop and communicate new ideas for marketing campaigns that support business strategies. 

• Coordinates, plans, and executes digital and offline marketing campaigns to support the strategy and plan. 

• Oversee annual marketing budget and is responsible for executing tasks within budget. 

• Communicates proactively with locations’ commercial teams concerning upcoming campaigns. 

• Collaborates with Email Marketing Specialist to develop marketing programs throughout the customer lifecycle. 

• Collaborates with Paid Media Team to develop and improve paid search and social campaigns including ad copy, keywords and targeting. 

• Develop content in partnership with the Content Team to share across channels. 

• Works with representatives of industrial publications for cost-effective placement of advertising. 

• Work with Marketing Analyst to measure the results of each campaign and present the findings to key internal stakeholders. 

• Continuously analyze data to gain insight into marketing effectiveness and adjust the marketing plan as necessary. 

• Manages development, printing, and distribution of annual product catalog and other sales enablement literature. 

• Co-ordinates and plans the logistics to support the company’s attendance at trade shows. 

Qualifications:

• Bachelor's degree in Marketing, Business, or similar field is required.

• At least 1 year of experience in B2B Marketing or similar role.

• Strong software skills in MS Office (Word, Excel, PowerPoint, Teams, Outlook).

• Knowledge of Adobe design software such as Photoshop and Illustrator a plus but not required. 

• Previous experience of web-based marketing would be an advantage. 

• Strong knowledge of industrial business-to-business sales environment is a plus. 

• Ability to manage and coordinate multiple tasks and strong project management skills.

• Experience working with cross-functional teams.

• Willingness to travel on occasion for trade shows and related business meetings.

This position offers a competitive base salary, annual bonus incentive, generous paid time off, and full benefits package.