Marketing Mgr. (Food & Beverage)

Job Summary

A growing, well-established food and beverage production company is seeking an experienced Marketing Manager to lead brand strategy, consumer marketing, and go-to-market initiatives for a recognized instant noodle and beverage portfolio. This direct-hire opportunity is ideal for a strategic, brand-focused marketing leader with strong Food and Beverage, FMCG, or consumer packaged goods experience.

The Marketing Manager will play a high-impact role in shaping brand growth, launching products, analyzing consumer trends, and partnering with sales, product development, supply chain, and leadership teams to drive measurable business results. This is an excellent opportunity for a marketing professional who enjoys building consumer brands, improving retail performance, and leading integrated campaigns in a fast-moving product environment.

Candidates can expect a stable company environment, supportive leadership, collaborative cross-functional teams, long-term career potential, and the opportunity to help guide marketing strategy during an exciting growth phase.

Key Responsibilities

- Develop and execute integrated marketing campaigns that strengthen brand visibility, consumer engagement, and product demand within Food and Beverage and FMCG markets.
- Lead product marketing initiatives across the full life cycle, including market research, positioning, go-to-market planning, launch strategy, and retail activation.
- Analyze consumer insights, sales performance, competitive activity, pricing, packaging, promotions, and market trends to improve campaign performance and promotional ROI.
- Partner with sales, product development, supply chain, operations, and leadership teams to align marketing initiatives with business goals.
- Support brand growth through data-driven storytelling, channel strategy, consumer-focused messaging, and campaign performance analysis.
- Help establish marketing priorities, processes, and strategic direction as the company transitions into its new City of Industry facility.

Required Qualifications and Skills

- Lead brand strategy and integrated marketing campaigns for Food and Beverage, FMCG, or consumer packaged goods products.
- Manage product launches, go-to-market plans, market positioning, and retail activation strategies.
- Use consumer insights, sales data, competitive research, and market trends to improve brand performance and promotional effectiveness.
- Partner cross-functionally with sales, product development, supply chain, operations, and executive leadership teams.

- 10+ years of marketing experience, with strong experience in Food and Beverage, FMCG, or consumer packaged goods.
- Proven ability to develop and execute marketing strategies that drive brand growth, consumer loyalty, retail success, and measurable business results.
- Strong understanding of product life cycle management, consumer research, competitive positioning, pricing, packaging, and promotional planning.
- Ability to translate market data and consumer insights into creative, effective, and commercially focused marketing campaigns.
- Experience collaborating with internal teams across sales, operations, product development, supply chain, and leadership.
- Self-driven, agile, and comfortable working independently in a remote environment during the initial phase of the role.
- Willing and able to transition to an on-site role in City of Industry, CA after the initial 8 to 10 month remote period.
- Strong communication, leadership, analytical, project management, and cross-functional collaboration skills.

Preferred Qualifications

- Experience marketing instant noodle, beverage, snack, pantry, or other high-velocity consumer food products.
- Background supporting retail, grocery, club, mass, convenience, or Asian market channels.
- Experience with brand renovation, new product launches, packaging optimization, consumer promotions, and retail activation.
- Prior experience helping scale a brand, support a new facility launch, or guide marketing strategy during a period of company growth.
Compensation and Benefits

- Direct-hire, full-time opportunity.
- Salary range: $150,000 to $160,000 per year, commensurate with experience.
- Work arrangement: 100 percent remote for the first 8 to 10 months, then on-site in City of Industry, CA.
- Comprehensive benefits including health, dental, vision, and retirement matching plans.

Equal Opportunity Employer / Disabled / Protected Veterans

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We also consider for employment qualified applicants regardless of criminal histories, consistent with legal requirements, including, if applicable, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment-qualified applicants with arrest and conviction records, including, if applicable, the San Francisco Fair Chance Ordinance. For Los Angeles, CA applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Additional Skills

Required Qualifications and Skills

- Lead brand strategy and integrated marketing campaigns for Food and Beverage, FMCG, or consumer packaged goods products.
- Manage product launches, go-to-market plans, market positioning, and retail activation strategies.
- Use consumer insights, sales data, competitive research, and market trends to improve brand performance and promotional effectiveness.
- Partner cross-functionally with sales, product development, supply chain, operations, and executive leadership teams.

- 10+ years of marketing experience, with strong experience in Food and Beverage, FMCG, or consumer packaged goods.
- Proven ability to develop and execute marketing strategies that drive brand growth, consumer loyalty, retail success, and measurable business results.
- Strong understanding of product life cycle management, consumer research, competitive positioning, pricing, packaging, and promotional planning.
- Ability to translate market data and consumer insights into creative, effective, and commercially focused marketing campaigns.
- Experience collaborating with internal teams across sales, operations, product development, supply chain, and leadership.
- Self-driven, agile, and comfortable working independently in a remote environment during the initial phase of the role.
- Willing and able to transition to an on-site role in City of Industry, CA after the initial 8 to 10 month remote period.
- Strong communication, leadership, analytical, project management, and cross-functional collaboration skills.

Preferred Qualifications

- Experience marketing instant noodle, beverage, snack, pantry, or other high-velocity consumer food products.
- Background supporting retail, grocery, club, mass, convenience, or Asian market channels.
- Experience with brand renovation, new product launches, packaging optimization, consumer promotions, and retail activation.
- Prior experience helping scale a brand, support a new facility launch, or guide marketing strategy during a period of company growth.