Senior Product Manager, Customer Data Platform

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Senior Product Manager, Customer Data Platform

Introduction to the team:

As a Senior Product Manager, you will orchestrate the development of cutting-edge travel products, harmonizing innovative solutions with user needs to solidify the company's market leadership. You'll mentor teams, integrate AI/ML advancements, and lead cross-functional efforts to actualize a data-informed, customer-centric product strategy. Your expertise will drive the creation of strategic roadmaps, foster influential stakeholder relationships, and elevate the travel experience through meticulous execution and visionary leadership.


We are looking for a Senior Product Manager to own and evolve our Customer Data Platform (CDP) capabilities. This role is responsible for the customer data platform and enabling it for downstream teams so they can build personalized, measurable, and compliant customer experiences at scale. You will partner with data, engineering, and go to market teams to define the CDP vision, set the roadmap, and deliver high quality platform capabilities that are easy to adopt and reuse.

In this role, you will:

• Define and own the long‑term product vision, success metrics, and roadmap for Customer Data Platform (CDP) capabilities, aligning stakeholders across data, marketing, product, and engineering to deliver measurable business outcomes.

• Drive standards for customer data modeling and ingestion by shaping events, attributes, and schemas entering the CDP, partnering with engineering and data teams to simplify, consolidate, and scale tracking and integration patterns.

• Translate the needs of downstream teams (product, marketing, analytics, experimentation, personalization) into reusable, platform‑level CDP capabilities, prioritizing integrations and features that streamline activation of audiences, identities, and events.

• Ensure the CDP is discoverable, well‑documented, and easy to adopt by internal teams, using feedback, usage metrics, and experimentation to continuously reduce friction and increase platform usability and adoption.

• Lead governance, quality, and reliability for core CDP components by partnering with data governance, security, and privacy teams to define guardrails, SLAs, and quality expectations, and driving continuous improvement against those standards.

• Integrate advanced data and AI/ML concepts into the CDP roadmap, including safely integrating and operating AI/ML‑enabled solutions that improve targeting, personalization, and experimentation outcomes, and applying familiarity with AI‑driven systems, tools, or workflows to real‑world travel products.

Minimum Qualifications:

• Bachelor’s or Master’s degree in a relevant field, or equivalent practical experience.

• 5–7+ years of product management experience, including significant work on platform or data products where you owned strategy, roadmap, and delivery.

• Demonstrated experience working with customer data such as events, identities, profiles, or audiences, with comfort engaging in technical discussions about data models, APIs, and integration patterns.

• Proven track record defining product strategy and roadmaps for data or platform capabilities and delivering against them in close collaboration with engineering, data, and cross‑functional business partners.

• Ability to operate within a multi‑team environment, owning CDP capabilities that serve multiple downstream products and services, and aligning diverse stakeholders around clear priorities and measurable outcomes

Preferred Qualifications:

• Hands‑on experience with customer data platforms (vendor or homegrown), analytics or customer data infrastructure, including data modeling for events, profiles, and

• audiences and ingestion into large‑scale data systems.

• Background in one or more of personalization, lifecycle marketing, experimentation, or analytics, with experience using customer data to drive targeted campaigns, experiences, or optimizations at scale.

• Familiarity with data governance, privacy, and compliance requirements related to customer data (e.g., consent, data retention, access controls) and experience embedding these into platform capabilities and guardrails.

• Demonstrated experience taking products or platforms from concept through launch to scaled internal adoption, including defining success metrics, driving change management, and iterating based on quantitative and qualitative feedback.

• Experience designing or evolving AI‑aware CDP capabilities, such as features that power ML‑driven segmentation, personalization, or experimentation, including safely integrating and operating AI/ML‑enabled solutions and applying AI/ML concepts in collaboration with data science and engineering teams.

The total cash range for this position in Austin is $173,000.00 to $242,500.00. Employees in this role have the potential to increase their pay up to $277,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits .

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request .

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs .

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.