Content Marketing Manager

About The Role The role owns the content engine: editorial strategy, SEO, and demand-generation content that turns search intent and buyer questions into pipeline. This is a hands-writing role in a B2B tech environment where content is a primary growth channel, not a supporting one. You will work closely with demand-gen managers, product marketing, and subject-matter experts to produce assets that rank, convert, and support the full buyer journey — from top-of-funnel thought leadership to bottom-of-funnel comparison and evaluation content. Key Responsibilities Own and execute the editorial calendar across blog, whitepapers, case studies, webinars, and email nurture content Write and edit long-form and technical content — including how-to guides, product-led posts, and executive thought leadership — grounded in real product use cases Drive organic growth: keyword research, on-page SEO, internal linking strategy, and technical fixes coordinated with the web team (Ahrefs, Semrush, GA4, Search Console) Build content briefs for freelance writers and manage a stable contributor network; own quality, voice, and deadlines Develop bottom-of-funnel assets for sales enablement — comparison pages, ROI one-pagers, and customer stories tied to pipeline goals Measure and report content performance against organic traffic, MQLs, and influenced pipeline; run quarterly content audits and refreshes Partner with demand-gen on paid content syndication, webinar programs, and lead magnets that feed the nurture funnel What We Are Looking For 4-7 years of content marketing experience, ideally in B2B SaaS or technical products Portfolio of published work demonstrating strong writing and the ability to explain technical concepts to varied audiences Deep working knowledge of SEO best practices and hands‑on experience with Ahrefs/Semrush, GA4, and a CMS (WordPress or similar) Experience supporting demand generation — landing pages, nurture sequences, gated assets, and webinar content Comfortable interviewing SMEs and engineers to extract technical detail and turn it into clear, persuasive content Bachelor's degree in English, Journalism, Marketing, or equivalent professional experience Bonus: experience with AI-assisted content workflows, HTML/CSS basics, video scripting, or ABM content programs #J-18808-Ljbffr