Programmatic Biddable Media Associate Manager
Inspire Brands
Partner with and support Digital Media Managers and the collective Media Strategy & Planning team in the activation of Programmatic Media for the Inspire Brands portfolio, running hands on keys media within Google Ads and Yahoo DSP across +30 designated market areas. This includes working with Managers on the critical role of maintaining accurate financial stewardship across the brand portfolio. This position sits in our Atlanta Support Center, with the expectation to be onsite 80% of the time.Responsibilities:Programmatic ActivationSupport the general day-to-day functions as led by Manager & Sr Manager to drive successBuild and monitor campaigns in Inspire's DSP seat to ensure appropriate pacing relative to budgets and targets. Update and optimize budgets and insertion orders throughout the year based on brands' needs.Perform monthly billing and invoice reconciliation.Execute new campaign builds, account optimization and tracking processes across different platformsManage the tagging, reporting and financial management for programmatic campaigns for SonicReport on campaign activity and leveraging research and industry knowledge to provide actionable, data-driven insightsOwnership of ongoing campaign optimization and reporting processes, ensuring that campaigns deliver to target and are achieving the best possible resultsMonitor campaigns to ensure appropriate pacing relative to budgets and targets. Update and optimize budgets and insertion orders throughout the year based on brands' needs.Attend and actively participate in regular status meetings (both internal and external) to help prioritize deliverables, takeaways/next steps and timelines with ManagersProvide general team support as needed based on internal priorities and scope of projectsDemonstrate a “big picture” understanding of brands marketing strategy and the role Paid Social plays.Cross-Functional Internal Teams CollaborationPartner with the media analytics team to measure impact of ongoing campaigns and overall planCo-lead competitive tracking and reporting on a regular basis and/or as neededPartner with Media Strategy & Planning and Connections Planning teams to develop a learning agenda and testing roadmap based on the brands objectives, insights, and key challengesRequirements:4-year Degree required. 2 – 5 years of relevant experience in marketing and/or media required. Hands on keyboard paid buying experience within Google Ads & Yahoo DSP or another similar DSPDemonstrated experience in problem solving and managing multiple tasksAccount budget management through daily/weekly pacing, monthly and yearly goalsREQUIRED KNOWLEDGE, SKILLS, or ABILITIESAbility to deliver results Willingness to learn all things digital media Excellent project management skills (proficiency in Excel/PPT will be key) Ability to balance multiple priorities and meet project deadlines Excellent oral and written communication skills Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor Self-starter personality who can operate with minimal supervision Strong ability to collaborate closely with team members to solve problems, prioritize tasks, and manage time effectively A detail-oriented approach and a desire to achieve objectives accurately Solid quantitative and research skills, and proven data interpretation capability Ability to learn new systems and workflows Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC restaurants worldwide.We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company. We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it's an experience. At Inspire, that's our purpose: to ignite and nourish flavorful experiences.Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC restaurants worldwide. We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company. We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it's an experience. At Inspire, that's our purpose: to ignite and nourish flavorful experiences.
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