Senior Lead, SEO & Answer Engine Optimization (AEO)

Job Description Welcome to AMN Healthcare — Where Talent Meets Purpose Ever wondered what it takes to build one of the largest and most respected healthcare staffing and total talent solutions companies? It takes trailblazers, innovators, and exceptional people like you. At AMN Healthcare, we don’t just offer jobs — we build careers that make a difference. Why AMN Healthcare? Because Excellence Is Our Standard: Named to Becker’s Top 150 Places to Work in Healthcare — three years running. Consistently ranked among SIA’s Largest Staffing Firms in America. Honored with Modern Healthcare’s Innovators Award for driving change through innovation. Proud holder of The Joint Commission’s Gold Seal of Approval for Staffing Companies since 2006. Job Summary AMN Healthcare is seeking a Senior Lead, SEO & Answer Engine Optimization (AEO) to own our organic search and AI discovery strategy across web properties. As LLMs and AI-powered search reshape how healthcare professionals and workforce decision-makers find information, this role will architect a modern search program that drives visibility, authority, and citation share across traditional SERPs, AI Overviews, ChatGPT, Gemini, Perplexity, and emerging platforms. Sitting at the intersection of technical SEO, content strategy, AI search optimization, and digital product marketing, you'll partner cross-functionally with Engineering, Product, Analytics, OMNI, and Content teams to lead the strategy, execution, and measurement that ensures AMN is discoverable, citable, and authoritative — everywhere candidates and clients search today. Job Responsibilities Own the design and execution of a multi-quarter SEO and AEO roadmap — including priorities, success metrics, and operating models across AMNHealthcare.com, Workwise.ai, and supporting digital properties Define success beyond traffic: measure and report on AI visibility, citation share, brand authority, and downstream impact (conversions, applications, pipeline) across traditional and AI-powered search environments Monitor and optimize citation share across LLMs (ChatGPT, Gemini, Perplexity) and AI Overviews, developing strategies to increase AMN's presence in AI-generated answers and summaries Lead technical SEO strategy across crawlability, indexation, site architecture, canonicalization, XML sitemaps, and robots directives to maximize organic and AI discoverability Design, deploy, and validate structured data and schema markup to improve visibility in both traditional SERPs and AI-powered search experiences Establish clear guidance for how AMN content should be created, structured, optimized, and distributed to maximize visibility in AI-generated responses Create citation-ready content with clear entities, definitions, comparisons, and evidence blocks that AI models can easily extract and reference Partner with Content and Brand teams to execute keyword gap analyses, content briefs, and topical authority mapping aligned to candidate and client search intent Ensure web content management systems, landing pages, and templates adhere to SEO/AEO best practices and support lifecycle marketing objectives Build and maintain SEO/AEO measurement frameworks and dashboards using GA4, Google Search Console, SEMrush, BrightEdge, Profound, and emerging AI search analytics tools Design and run A/B tests, personalization experiments, and content experiments to lift rankings, conversions, and engagement across web and Passport Track and report on AI-driven traffic sources, keywords, and referral patterns (AI Overviews, ChatGPT, Gemini, Perplexity) to inform content strategy and measure authority beyond traditional SERPs Work cross-functionally with Product, Engineering, OMNI, Analytics, Brand, and Paid Media teams to align search and discovery efforts with broader business goals Balance and prioritize multiple projects across internal and external resources, including agency partners and vendor relationships Serve as an internal subject matter expert on modern search, AEO, and AI discovery — educating stakeholders and embedding best practices into roadmaps, sprint planning, and content workflows Required Skills 7+ years of experience in SEO, digital marketing, or organic growth — with demonstrated expertise in technical SEO, content strategy, and site architecture Hands-on experience with AEO/GEO — including optimizing for AI Overviews, LLM citation, and emerging AI-powered discovery platforms Proficiency with SEO and analytics tooling: GA4, Google Search Console, SEMrush, BrightEdge, Screaming Frog, Ahrefs, Profound, and/or similar platforms Experience with structured data strategy (schema markup, entity optimization) to improve SERP and AI readability Strong understanding of web content management systems, landing page optimization, and conversion rate optimization methodologies Strong analytical mindset — comfortable interpreting performance data, running experiments, and translating insights into actionable strategy Excellent cross-functional communication and stakeholder collaboration skills, with the ability to present complex technical and AI-driven concepts to leadership Qualifications Education & Years of Experience Bachelor's Degree plus 5-7 years of work experience OR High School Diploma/GED plus 9-11 years of work experience Additional Experience Experience in healthcare, staffing, marketplace, or workforce technology platforms Familiarity with marketing automation platforms, CDPs (e.g., Optimizely Data Platform), or CRM-driven campaigns Experience in search engine optimization for team management search engine optimization Work Environment / Physical Requirements Work is performed in an office/home office environment. Team Members must have the ability to operate standard office equipment and keyboards. AMN Healthcare will provide reasonable accommodations to qualified individuals with disabilities to enable them to perform the essential functions of the job. Our Core Values ● Respect ● Passion ● Continuous Improvement ● Trust ● Customer Focus ● Innovation At AMN we embrace the ways we are similar and different; respecting all voices and ensuring everyone has the opportunity to contribute to our collective success. We acknowledge our shared responsibility to foster a welcoming environment where everyone feels recognized and valued. We cast a wide net to recruit and retain competitive talent and build healthcare workforces supportive of the communities we serve. We believe in the power of compassion and collaboration to build healthy communities where access to quality care is available to all. Equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities. At AMN we recognize that in-person connections have value and promote collaboration. You will be expected to come into an AMN Healthcare office at a frequency dependent on the work arrangement for your role. Pay Rate $101,000 - $120,000 Salary Final pay rate is dependent on experience, training, education, and location. Thanks for taking a look at open jobs on our AMN Career Site. If you see a job you’re interested in, apply and a Talent Consultant will contact you if you're selected for next steps. Don’t see an exact job match but interested in working at AMN Healthcare? Use the “Introduce Yourself” feature and drop off your contact information. Our Talent Consultants will review and reach out to you if an opportunity aligns with your experience. Follow us on our social sites for the latest news, and check out AMN Careers to learn about the benefits of working with our great team! Our Core Values Respect • Trust • Passion • Customer Focus • Continuous Improvement • Innovation AMN’s Commitment to Diversity, Equality and Inclusion: At AMN , our diversity, equality, and inclusion philosophy is grounded in the belief that we should respect all voices, seek diverse perspectives, and succeed when we act together as a positive force for all of humanity. We have the opportunity to influence each other, our industry, and our communities by fostering a diverse team with a passion for social justice and equity. We are committed actively engaging in building an organization and society where equality is the norm, equity is achieved, and inclusion is universal so that we may all thrive. Learn more about our company’s vision and mission at our website. Our Corporate Social Responsibility