Marketing Specialist

Marketing Specialist

The Marketing Specialist position is responsible for building and cultivating relationships between an agency and the community it serves. The Marketing Specialist acts as a bridge between the two, ensuring that the organization benefits from the feedback, opinions, and needs of the people it serves while communicating relevant information about policies, programs, and services to the community.

The role of a community liaison is instrumental in managing and enhancing an organization's public relations and creating positive social change in the community. The position plays a key role in developing successful outreach programs and encouraging local residents to engage with the organization's activities.

The importance and role of community liaison professionals are paramount in understanding and serving diverse communities. They collect data, monitor trends, and communicate important information. They also serve as advocates for the community and educate the organization about community concerns, ensuring the issues are not overlooked.

Qualifications:

• Bachelor's degree in communications, Business, Public Relations, Marketing, or a similar field (commensurate experience may be considered instead of education)
• Experience working within community outreach is required.
• Strong verbal and written communication skills are a must.
• Candidates must be able to articulate ideas and express themselves clearly.
• Proficiency in writing reports, memos, and other documents as needed is necessary.

Key Job Duties

• Conduct outreach activities throughout assigned territories, including, but not limited to, cold calls, meetings, lunch and learns, and educational presentations.
• Identify potential referral accounts through market research in new and existing territories.
• Schedule and conduct meetings with new and existing referral accounts in person, over the phone, and virtually.
• Represent the company at community events, including resource fairs, conferences, and advocacy events such as walks or fundraisers.
• Communicate with external stakeholders about company services, changes to offered services, new market expansions, etc.
• Engage with internal partners to encourage participation in community events.
• Ongoing monitoring of industry competitors and emerging trends in assigned territory to assist in company decisions to expand in response to community needs.
• Maintain a working knowledge of the company's continuum of services and practices, relevant health insurance requirements, and industry-specific expertise.
• Ensure that the home health/hospice and the facility communicate when changes are indicated in the care plan.
• Ensures the hospice/home health and the facility are aware of the other's responsibilities in implementing the plan of care.
• Assisting in creating marketing materials and digital content as necessary and requested.
• Develop active referral resources for potential new clients and proactively evaluate pipelines to ensure recurring referrals across the assigned territory.
• Maintain records of account relationships, interactions, and activities in CRM or tracking system.
• Meet key metrics as established by leadership.
• Produce reports at regularly scheduled intervals or as requested by leadership.

Requirements

• Travel throughout the assigned territory is required up to 75% of the time.
• Occasional travel outside of assigned territory as requested by leadership.

Preferred Skills and Experience

• Strong written and spoken communication skills.
• Excellent customer service skills
• A "people person" who enjoys meeting and engaging with new people regularly
• Ability to communicate honestly, directly, and professionally, relating well to others to build rapport and effective relationships.
• Experience in CRM or practice management systems
• 2-4 years' Experience in community outreach, relational sales, or business development in healthcare, social services, or behavioral health preferred.
• Familiarity with Microsoft 365 applications, including Word, Excel, Teams, Outlook, OneNote, etc.

Work Environment and Physical Demands:

• Ability to bend, lift, and carry objects of varying sizes weighing up to 50
• Ability to sit in front of and operate a computer terminal for extended
• The work environment characteristics described here represent those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be provided to enable individuals with disabilities to perform essential functions.