Marketing Manager

Introduction We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities. Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits—such as day‑one medical coverage, 401(k) matching, and annual performance bonus—may vary by position. Paid time off is earned according to the local policy and increases with the length of employment. Responsibilities ESSENTIAL DUTIES AND RESPONSIBILITIES The following and other duties may be assigned as necessary: Responsible for supervising and managing staff in the following areas of the Marketing Department: advertising, promotions, special events/entertainment, social media, etc). Develops, implements and manages operational goals and monitors achievements of performance and profit objectives in defined area. Creates effective and efficient schedules, while maintaining labor costs, meeting staffing objectives and achieving guest satisfaction. Responsible for assisting in the budget process for the department and provide recommendations; ensuring compliance to departmental budget initiatives; reporting budget concerns to manager. Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs. Ensures customer service standards are followed by all team members and addresses issues as they arise. Responsible for the overall achievement of department customer service goals. Enhance guest interactions by providing a friendly greeting, offering directions, answering questions, making announcements, and creating an upbeat and positive atmosphere. Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Executive Management / GM. Maintains strict confidentiality in all departmental and company matters. Advertising: Responsible for the management of all marketing support services to include advertising, public relations, and internal department requests. Responsible for press releases and media correspondence in relation to marketing programs or property advertising. Manages relationships with outside vendors to ensure timely, accurate, and cost effective production campaigns. Promotions: Responsible for the management of all property Promotions to include slot tournaments, brand promotions and VIP events. Creates strategic plans and calendar for promotions and host goals. Manages oversight of media used to communicate current and upcoming promotional efforts for the guests, team members, and regulatory agencies. Social Media / Digital: Responsible for monitoring and upkeep of the property Facebook, Instagram, Twitter pages. Develops a paid social media content calendar, and executes postings based on the approved calendar. Maintains daily assigned workflow and follows through with execution of organic social media. Develops social media strategy for property and partners with all outlets on property to ensure strategy aligns with property mission.Monitors and responds to online reviews/reputation management for the property. Creates copy and imagery for organic social posts. Conducts social media and internet research activities for the property marketing team as applicable. Makes market recommendations according to research results. Partners with the Corporate Design Studio as needed for access to professional photo shoot assets and rights usage. Partners with the property marketing team to submit requests for paid social media advertising through InMotion. Provides organic social media analytics reporting as needed. Makes changes to organic, social strategy as needed. Adheres to all deadlines in accordance to content calendar and all other assignments. Special Events/Entertainment: Responsible for planning and organizing the regularly scheduled entertainment acts for all performances on property. Dress in appropriate uniform/attire based upon event/venue, occasionally a costume may be used. Requirements QUALIFICATION REQUIREMENTS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age. Bachelor’s degree (B.A./B.S.) from four-year college or university in marketing, finance or related field; five years progressively more challenging leadership roles in marketing or operations; or equivalent combination of education and experience. Experience in multiple communication channels including direct mail, e-mail and social media required. Experience with social media best practices preferred. Must have excellent verbal, written, and interpersonal skills. Must have technical proficiency and knowledge in Microsoft applications (Word, Excel, and Outlook). Strong client interface and presentation skills preferred. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner. Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs. Must have demonstrated ability to drive toward results. SUPERVISORY RESPONSIBILITIES This job will have supervisory responsibilities. Responsible for staff development and training programs. Responsible for rewards and recognition program to maximize employee engagement. Evaluates team members within department and delivers constructive feedback to employees in regards to performance. Determines recommendation for staffing (including interviewing and hiring) and scheduling (planning, assigning and directing work) to meet business needs. Manages work procedures and expedites workflow. Responsible for employee performance (disciplining, coaching, counseling). LANGUAGE SKILLS Ability to read and interpret documents in English, such as safety rules, operating and maintenance instructions and procedure manuals. Ability to read and communicate verbally in English. Written communication skills in in English may also be required. REASONING ABILITY Ability to apply commonsense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations. CERTIFICATES, LICENSES, REGISTRATIONS Employee must be able to qualify for licenses and permits required by federal, state and local regulations. PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to stand and use hands to finger, handle, or feel objects, tools, or controls. The employee frequently is required to reach with hands and arms and talk or hear. Specific vision abilities required by this job include close vision, color vision, and peripheral vision. The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds, and must have the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces. WORK ENVIRONMENT The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually very loud. Employee could be exposed to an environment containing unrestricted second hand tobacco smoke. #J-18808-Ljbffr Zia Park Llc