Brand Manager

Job TitlePay Range is $76,000 to $114,000Fielmann Usa, Inc., a subsidiary of the german family-owned fielmann group, entered the us market in 2023 and has established a significant and expanding presence in american vision care. operating under the fielmann usa, inc. umbrella, we bring together shopko optical and svs vision to create a vision care network of more than 220 locations across 17 states that combines digital innovation with in-person expertise. this multi-channel approach allows us to serve patients through both convenient digital sales channels and traditional optical locations nationwide. with a strong commitment to service and value, we offer comprehensive eye care services, quality eyewear and contact lenses to patients throughout the united states.Benefits401k with matchvacation pay/personal dayvolunteer time offhealth, dental, vision, life insuranceshort-term & long-term disability insuranceunique voluntary benefits (i.e. pet insurance, legal services, identity theft protection)Position Summarylead content creation and brand storytelling across paid, owned and earned media channels to ensure a cohesive and compelling brand experience. manage the brand content calendar and guide the development of campaigns, messaging, creative assets, and promotional initiatives across multiple audiences and platforms. lead content planning, execution, measurement, and performance of multi-channel marketing campaigns that drive media roi, brand equity, traffic, and sales. manage external agency relationships to ensure content performance and executions are optimized to business goals.Duties And ResponsibilitiesContent Team Managementcreate quarterly content plans across all channels in the media plan and omni-channel websites. broadreach, digital, direct mail, brand.com and searchdirect production against the content plan, managing team bandwidth and content workflow through the project management platform asanaoversee creative workflow management using tools such as asana to coordinate timelines, assign resources, track project status, and manage team bandwidth across multiple concurrent initiativesreview team output to ensure delivery against brand and channel strategymanage all content needs for the three banners’ websites.set and communicate clear priorities for the content team. drive transparency and collaboration with it, store operations and merchandisingmanage and prioritize the pipeline of creative and content requests across the organization, balancing business needs, campaign timelines, and available resources to ensure efficient execution.partner with cross-functional stakeholders to evaluate incoming design and content requests, establish priorities, and align deliverables with strategic marketing objectives and deadlines.identify, execute and measure a/b testing opportunities to continuously optimize content and campaigns.Copy Writinglead the team to write, edit, and revise clear, compelling copy for various marketing channels including direct mail, website, blog, social media, email marketing, in-center signage, and sales collateraltranslate merchant language including features and benefits into consumer-friendly copyensure the brand voice and positioning is executed properly in each of the fielmann usa brandsthoroughly proofread and perform copy revisions at each stage of production to ensure clear, concise, and accurate communication to our patients and customersMarketing Strategy & Analysislead translation of brand strategy, segmentation and marketplace trends into executable content and brand storytelling.partner with the media and crm teams, sales, and agency teams to deliver integrated campaigns that align with brand positioning and business objectives.monitor brand performance, campaign effectiveness, media coverage, and consumer sentiment to identify opportunities for optimization and growth.identify unique customer segments and journeys; support the crm team in tailoring communication and experiences to our various customer segmentsbuild and maintain relationships with global marketing, merchandising, sales, store planning, and other internal stakeholdersevaluate market reactions to advertising programscommunicate with outside marketing material vendors regarding ongoing campaignsmanage productivity of marketing plans and projectsmaintain in-depth knowledge of the characteristics and opportunities for all of fielmann usa’s unique marketsconduct competitive and market analysis to ensure understanding of positioningtest and measure campaigns at appropriate stages to ensure optimal performance and resultsLeadershipbuild the marketing team’s grassroots and new store support capabilitieslead and coach the graphic designers to drive the fielmann usa brand proposition in the marketplaceinfluence campaign and media approaches based on insights and analysis gathered from campaign and content performancecreate a sustainable work environment between it, merchandising and the content team by driving standards in areas of defining requirements, establishing lead times, and managing workflowsbuild relationships internally and externally, working cross-functionally with other departments to include store operations, human resources, merchandising and store developmentsupport design needs of cross-functional partners on key organizational initiativesensure accuracy and consistency of internal and external reporting datalead change management processesMinimum Knowledge, Experience & Skills Requirementsbachelor’s degree in marketing, communications, business or related field2-4 years’ progressive marketing experiencestrong leadership, coaching, and team development experiencestrong understanding of emerging marketing trends, technologies, and integration strategiesstrong verbal and written communication and interpersonal skillsstrong organizational skills and attention to detailstrong time management skills: ability to manage multiple workloads and deadlinesable to meet deadlines with consistent accuracydemonstrate flexibility in responding to organizational changes and business prioritiescollaborative personality and the ability to lead within a team environment that encourages creativity and effective collaborationable to thrive within a fast-paced matrix environmentproficiency with microsoft office suite of programsEssential Functions & Work Requirementsability to effectively communicate at all levels within the organization through written and two-way verbal communicationable to sit or stand for extended periods of timeable to operate various office equipment (e.g., personal computer, telephone, fax machine, copier, etc.)able to read and write at a high school graduate levelability to see (near, distance, color, and depth perception)able to evaluate colorable to lift 10 to 20 poundsable to view/read computer screen for extended periods of timeable to work normal and/or extended (evenings, nights, and weekends) office hours to meet established deadlinesable to travel independently to support company objectives and personal developmentthese statements are intended to describe the general nature and level of work performed by teammates assigned to this job classification. they are not intended to be an exhaustive list of all responsibilities, duties and skills required.