Senior Digital Marketing Manager

Job Description

Job Description

Filevine is a Legal AI company delivering Legal Operating Intelligence for the future of legal work. Grounded in a singular system of truth, Filevine brings together data, documents, workflows, and teams into one unified platform—where modern legal work happens with clarity and consistency.

Powered by LOIS , the Legal Operating Intelligence System, Filevine connects context across every matter to transform legal operations from reactive to proactive. LOIS reads, understands, and reasons across your data to surface insight, automate complexity, and give professionals the clarity and confidence to see more, know more, and do more. Fueled by a team of exceptional collaborators and innovators, Filevine’s rapid growth has earned AI awards and recognition from Deloitte and Inc. as one of the most innovative and fastest-growing technology companies in the country.

Job Summary:

Filevine is seeking a dynamic and results-driven Senior Digital Marketing Manager to lead our performance marketing efforts. This role is responsible for developing, executing, and optimizing full funnel paid advertising strategies across multiple channels, including PPC, affiliate marketing, ABM, awareness campaigns, and connected TV. The ideal candidate will be a strategic thinker with strong analytical skills and a proven ability to lead teams, deliver measurable results, and drive business growth.

Strategic Leadership:

• Develop and implement a comprehensive performance marketing strategy to drive customer acquisition.

• Oversee multi-channel campaigns, including PPC, affiliate marketing, awareness campaigns, ABM, connected TV, social media, and paid ads, ensuring alignment with Filevine’s business objectives.

• Set performance goals and KPIs for campaigns, ensuring continuous optimization to maximize ROI.

• Manage all paid advertising efforts, including Google Ads, social media platforms, display networks, and programmatic channels.

• Lead awareness campaigns to enhance brand visibility and consideration among target audiences.

• Develop and execute ABM strategies to target high-value accounts and create opportunities.

• Manage connected TV campaigns to reach new audiences and increase brand awareness.

• Build and maintain affiliate advertising partnerships, optimizing performance and driving mutual success.

• Monitor and analyze campaign performance metrics to identify opportunities for improvement.

• Conduct A/B testing on ad creatives, landing pages, and campaign strategies to enhance effectiveness.

• Collaborate with the analytics team to ensure accurate tracking, reporting, and attribution for all campaigns.

• Partner with content, creative, and product marketing teams to develop compelling assets for campaigns.

• Collaborate with sales teams to align on ABM strategies and ensure lead quality.

• Work with the finance team to manage budgets and forecast ROI for performance marketing efforts.

• 5+ years in a digital marketing role focused on pipeline generation.

• Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred.

• Proven success managing and optimizing multi-channel campaigns across digital and traditional platforms.

• Budget experience of $1 million or more a month. 

• Deep understanding of analytics platforms (e.g., Google Analytics, HubSpot), tracking tools, and attribution models.

• Strong leadership skills with experience managing, mentoring, and growing teams.

• Excellent analytical skills and a data-driven mindset to optimize marketing performance.

• Exceptional communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders.

• Experience in vertical SaaS or legal tech industries is a plus.

Filevine is an Equal Opportunity Employer. Qualifications for employment, promotion and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, veteran status, or other legally protected class. Filevine is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodation due to disability, or if you have concerns related to Filevine’s equal employment opportunities, you may contact us at View email address on ziprecruiter.com

Cool Company Benefits:

- A dynamic, rapidly growing company, focused on helping organizations thrive 

- Medical, Dental, & Vision Insurance (for full-time employees)

- Competitive & Fair Pay

- Maternity & paternity leave (for full-time employees)

- Short & long-term disability

- Opportunity to learn from a dedicated leadership team

- Top-of-the-line company swag

Privacy Policy Notice

Filevine will handle your personal information according to what’s outlined in our Privacy Policy.

Communication about this opportunity, or any open role at Filevine, will only come from representatives with email addresses using "filevine.com". Other addresses reaching out are not affiliated with Filevine and should not be responded to.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.