XTANDI HCP and Patient Marketing Lead

About Astellas

Astellas is a global life sciences company committed to turning innovative science into VALUE for patients. We provide transformative therapies in disease areas that include oncology, ophthalmology, urology, immunology and women's health. Through our research and development programs, we are pioneering new healthcare solutions for diseases with high unmet medical need. Learn more at Astellas.com.


Are you driven to make a real difference in the lives of patients?

We're seeking passionate individuals who thrive in dynamic environments, embrace new ideas, and aren't afraid to take intelligent risks. People who act with unwavering integrity and are deeply committed to making a tangible impact.

Purpose & Scope

Background:

The XTANDI HCP and Patient Marketing Lead role is a critical member of the U.S. Brand team, leading Astellas' flagship prostate cancer business.


This team leader is responsible for all HCP and Consumer Marketing efforts, in collaboration with functional partners, internal/external stakeholders (i.e. Pfizer co-promote partnering teams, Global Value Delivery teams, Sales, Insights & Analytics, Medical Affairs, Market Access, Regulatory and Agency partners).


This position requires:

• High proficiency in Leadership
• Strategic Thinking
• People Management/Coaching
• High competency in Collaboration and verbal/written Communication
• Managing 5 direct reports.

High level responsibilities include, but not limited to:

• Creating 3-year strategic brand plans • Overseeing and guiding commercial tactical plans across HCP and Consumer Marketing
• New product launch planning • Identifying insights and opportunities that drive product awareness, utilization and growth.

Role and Responsibilities

• Lead the development and execution of XTANDI's strategic brand plan, tactical and omnichannel plans across HCP and Consumer to maximize the potential of XTANDI in the U.S.
• Member on the XTANDI Value Delivery CCT (Core Commercial Team) representing the U.S. alongside Brand Leads from the other strategic priority markets.
• Liaison with Medical Affairs to ensure alignment to Brand Strategies and Objectives, particularly those focused on educating HCPs on XTANDI's data, clinical benefits and value proposition.
• Manage relationships and activities of our AOR, Media and Engagement agencies for strategy, creative and tactical plan development across all channels while ensuring agency resources are secured for successful execution.
• Guide the strategic needs of all stakeholder market research that informs our brand strategy, go-to market plans and financial forecasts.
• Partner with Insights & Analytics/OSO teams to develop, analyze and implement appropriate metrics to assess tactic and strategy effectiveness while adjusting accordingly to maximize performance across all channels.
• Drive the creation of customer engagement plans across all commercial stakeholders that drive product awareness, utilization and enhanced relationships.
• Promote strong collaboration and communication across both Astellas and Pfizer teams, identifying and recommending areas for improvement.
• Recommend and assess innovative ideas/technologies that can significantly improve brand growth, performance and value.
• Adhere to all budget management, accounting and governance policies in partnership with finance colleagues.
• Manage the A&P budget across HCP and Consumer
• Proactively focus on coaching, capability enhancement and career development of direct reports to foster personal and professional satisfaction, growth and retention

Required Qualifications

• Bachelor's degree
• 12+ years of relevant Pharmaceutical Industry experience in the U.S.
• Demonstrated experience in HCP, Consumer and/or Payer marketing
• Demonstrated ability as a high-level contributor and leader of multiple projects
• Oncology experience or demonstrated ability to get up to speed on new therapeutic areas quickly
• Must possess excellent communication and interpersonal skills
• Ability to present complex issues to higher level management and contribute to high-level presentations and discussions
• Must have demonstrated leadership capability leading teams and achieving business goals
• Experience successfully managing, coaching and developing people
• Must be willing to travel (approximately 30%)

Preferred Qualifications

• MBA or related advanced degree
• Experience working in a co-promotion
• Lung Cancer Marketing strongly preferred
• Marketing team leadership experience

Location and Working Environment

This position can be based in Northbrook, or remote in the US.

At Astellas we recognize the importance of work/life balance, and we are proud to offer a hybrid working solution allowing time to connect with colleagues at the office with the flexibility to also work from home. We believe this will optimize the most productive work environment for all employees to succeed and deliver. Hybrid work from certain locations may be permitted in accordance with Astellas' Responsible Flexibility Guidelines.

What awaits you at Astellas?

• Global collaboration: Become part of a connected global business of like-minded life science leaders, all dedicated to improving patients' lives worldwide. Real-world patient impact: Contribute to transformative therapies that reach patients around the world, knowing your work makes a difference every day.
• Relentless Innovation: Join a company at the forefront of scientific breakthroughs, where you'll have the opportunity to shape the future of healthcare.
• A Culture of Growth: Chart your own course within a supportive environment that values your contributions, champions your development, and empowers you to pursue your passions.

Our Organizational Values and Behaviors

Values: Innovation, Integrity and Impact sit at the heart of what we do.


Behaviors: We come together as 'One Astellas', working with courage and a sense of urgency. We are outcome focused and consistently take accountability for our personal contribution.

Salary Range

$189,259 - $270,370 (Final compensation will be determined based on a variety of factors, including but not limited to skills, experience and organizational equity considerations)

Benefits:

• Medical, Dental and Vision Insurance
• Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down
• 401(k) match and annual company contribution
• Company paid life insurance
• Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions
• Long Term Incentive Plan for eligible positions
• Company fleet vehicle for eligible positions
• Referral bonus program

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