Marketing Stategist
Lutheran Family and Children's Services of Missouri
Marketing Specialist
LFCS is seeking a Marketing Specialist who can translate mission into meaningful engagement and help drive trust, messaging and measurable positive outcomes across the state.
This role is broad and works in close partnership with the Director of Marketing and Communications, helping shape strategy while driving day-to-day execution. It is well-suited for a self-directed professional who can roll up their sleeves and move projects from planning to implementation.
What You'll Do
You will lead integrated marketing initiatives that shape how people find and trust LFCS services, supporting brand management, client engagement and community awareness, with clear, measurable outcomes. This role offers a wide scope across digital, content and brand, giving you ownership over how marketing shows up across channels. Core responsibilities include:
- Partner with the Director of Marketing in implementing strategic marketing plans aligned with programmatic and organizational goals
- Direct agency and partner relationships to drive multi-channel digital campaigns that increase access to services, elevate community presence and support fundraising efforts
- Develop clear, compelling content that reflects the impact of LFCS programs and engages diverse audiences with authenticity and respect
- Analyze performance across campaigns and channels, translating data into recommendations to strengthen results
- Manage, monitor and continuously improve website and improve performance through data analysis, user behavior insights and best practices.
- Lead social media strategy and execution, ensuring consistent voice, strong engagement and mission alignment
- Coordinate with internal teams to deliver high-quality, timely work, keeping projects on track and on brand
What You Bring
You bring a balance of strategic thinking, executional strength and personal accountability, along with:
- Experience connecting marketing strategy to real-world outcomes in a community facing, mission-driven organization.
- Strong project management skills, with proven ability to manage multiple priorities without losing quality or momentum
- Ability to work proactively as a trusted team member, contributing ideas and advancing work independently
- Analytical capability to interpret data, evaluate performance and guide continuous improvement
- Hands-on content creation skills across formats, including digital, visual and multimedia formats
Minimum Qualifications
Bachelor's degree in marketing, communications, or related field.
3 + years of experience with digital marketing, social media strategy, content management systems, and analytics tools.
Experience in graphic design and video content for digital distribution.
Excellent writing and content creation skills.
Why LFCS
This is an opportunity to do meaningful work with clear ownership and visible impact. At LFCS, marketing is not a support function, it is a core component of how services reach those who need them. You'll partner closely with leadership, lead initiatives from concept through execution and see how your work directly expands access to services across the state. You'll join a collaborative team that values thoughtful execution, shared accountability and steady progress, with the opportunity to deepen your skills and grow through meaningful, high-visibility work.
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, ancestry, sexual orientation, pregnancy, creed, genetic information, gender identity, status as protected veteran, status as a qualified individual with disability or any other characteristic protected by law. In addition to federal law requirements, LFCS complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
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