General Manager

KidStrong General Manager

Position Type: Full-Time Reports To: Regional Manager FLSA Status: Exempt Compensation: $55k–$70k annually, plus bonus potential up to 20% additionally

Run the Business. Build the Team. Lead the Mission.

At KidStrong, our mission is simple: build strong, confident, high-character kids who run the playground, raise their hand high in the classroom, and make friends wherever they go. Our science-based curriculum develops the whole child — Brain, Physical, and Character — and our General Managers are the ones who build the culture, lead the team, and deliver the results that make it all possible.

As a General Manager, you own it all. You're the leader your team looks up to, the face your families trust, and the operator your center depends on. This isn't a job for someone who wants to manage — it's a role for someone who wants to lead, and who understands that developing people and building kids are two sides of the same mission.

Watch our mission in action! ▶️ YouTube Link

What You'll Do

Coach

Deliver KidStrong's curriculum to kids ages crawling–11 in dynamic, high-energy 45-minute classes

Develop Brain, Physical, and Character in every session — not just athletic skills

Build genuine relationships with kids and families before, during, and after class

Achieve and maintain Coach Certification through the HQ Training & Certification team

Know the why behind our curriculum and communicate it clearly to families and your team

Lead

Set the culture — define it, model it, protect it

Recruit, hire, onboard, develop, and hold accountable a high-performing coaching team

Conduct regular 1:1s and coach evaluations to drive consistent coach development

Develop your AGM as a future GM — their growth is part of your job

Hold the team accountable to KidStrong's member experience standards in every class and every interaction

Lead center staff meetings focused on culture, development, product, and performance

Stay current on weekly programming rollouts and ensure center-level adoption to maintain class quality standards

Stay up to date on all HQ communications and execute initiatives

Attend weekly leadership meetings and all required HQ coaching, rollout, and update calls

Own change management for all required processes, systems, and initiatives — ensure full team alignment and adoption

Operate

Understand your numbers, identify opportunities, and build and implement plans to hit your targets

Own the full member experience — from a family's first trial to long-term membership

Manage center scheduling and payroll, ensuring accuracy and alignment with the employee handbook and all required policies

Manage daily, weekly, and monthly center cleaning and maintenance

Schedule, sell, and staff KidStrong Camps and parties to maximize center profitability

Manage center reputation including online reviews and local community presence

Ensure brand consistency across all center-level activity

Sell

Drive membership growth through proactive lead management including outbound calls, SMS, and email

Own all sales and operational targets and implement strategies and tactics to meet or exceed them

Convert trials into memberships by delivering an amazing trial experience and holding your team to the same standard

Source and attend local community events to build brand awareness and generate leads

Manage event leads and follow-ups to drive bookings and support conversion from event attendee to membership

What We're Looking For

Must-haves:

Genuine passion for working with kids — non-negotiable

High energy, strong presence, and the ability to lead a room of kids, parents, and coaches

Athletic or coaching background, ideally with kids ages crawling–11

Proven leadership or management experience — you've led people and delivered results

CPR/AED certified (or willing to obtain)

Availability including evenings and weekends (typically 4 weekday + 1 weekend shift)

Physically active — you'll cover miles on the floor, demonstrate movements, and move equipment up to 25 lbs per shift

Strongly preferred:

Experience in sales, enrollment, or membership-based environments

Familiarity with tools like Glofox, LearnUpon, CareerPlug, or ADP

Background in PE, child development, athletic training, or pediatric OT/PT

Experience managing and developing a team — not just supervising one

Our GM DNA

Leader — You set the vision, own the culture, and lead by example every single shift. Your team looks to you to define what great looks like — and you show them daily.

Community Builder — You know the kids by name, the parents by face, and your coaches by what they're working toward. You build a center that families can't stop talking about because the relationships you invest in are real.

Strong Communicator — You give clear direction, deliver honest feedback, and connect equally well with a nervous new family, a developing coach, and your Regional Manager. Nothing important falls through the cracks on your watch.

Results Driven — You understand your KPIs, own your targets, and make decisions like someone with skin in the game. You set the goal, track the progress, and move the number.

Emotionally Balanced — You lead with steadiness. Under pressure, you're composed. In conflict, you're fair. Your consistency sets the tone for the entire center.

Passionate — The mission isn't a tagline to you — it's why you show up. You bring energy to the work and raise the bar for everyone around you.

Why KidStrong

Clear growth path — GM → Regional Manager → multi-unit leadership as we expand

Real development investment — ongoing training, certifications, and leadership programming

A team worth leading — collaborative, mission-driven, zero-ego culture

Competitive compensation — salary plus performance bonus

Full benefits — Health, Dental, Vision, PTO

Work that sticks — you'll feel the impact on kids, families, and your team every single day

KidStrong is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, disability, veteran status, or any other protected characteristic.