Coordinator, Marketing

Job Location:

PRIMARY PURPOSE:
The Marketing Coordinator collaborates closely with the Director of Marketing/Business Development Assistant Director of Marketing and Mall Manager to develop and execute mall marketing programs. This role involves implementing community-based programs managing local and tourism marketing initiatives fostering positive retailer and community relations and handling SBV administrative duties.

PRINCIPAL RESPONSIBILITIES:

The successful candidates responsibilities will include but not be limited to:

• Act as a liaison for tenants conveying SBV initiatives such as Tourism Initiatives Events and special promotions.

• Collaborate closely with the Director of Marketing to formulate and implement a cohesive social media strategy and goals across platforms such as Instagram TikTok Facebook and Twitter. Track metrics experiment with new methods and foster audience growth and engagement.

• Monitor respond to and cultivate community feedback on social media using available tools like YEXT to enhance engagement and customer loyalty.

• Adhere to policies and procedures related to each marketing department initiative within the center.

• Assist in on-site management of center events promotions and sponsorships including pre and post-event follow-up. Implement platform programs professionally and promptly contributing to result measurement.

• Maintain a polished appearance of common areas including marketing materials signage and displays ensuring all information is current and relevant.

• Aid in marketing initiatives targeting both tenants and customers to enhance the centers overall perception.

• Contribute to the execution and coordination of the property-wide Customer Service Initiative collaborating with various departments.

• Actively participate in community-centric events networking and community outreach efforts.

• Manage collateral by assisting in the ordering installation and removal associated with events promotions and sponsorships.

• Provide administrative support by completing and submitting reports recaps and surveys related to center events promotions and sponsorships.

• Support administrative elements and approvals of sponsorship/event deals including contracting deal entry proof of performance payment collection contract renewal revenue forecasting and reporting.

• Increase retailer participation in corporate and local events including tourism programs and coupon book promotions.

• Offer assistance to co-workers and other departments as requested by the supervisor participating in team meetings and efforts to achieve the centers goals.

• Assist in the preparation of contracts and purchase orders.

• Manage the mall website oversee Social Media communications create retailer newsletters and develop collateral material.

• Keep abreast of industry trends monitor emerging platforms and analyze competitor activities.

• Play a pivotal role in the marketing team by providing advice and contributing to marketing strategies tourism programming and retailer integration.

• Support DMBD & ADMBD in coordinating materials presentations and preparations required for trade shows.

• Increase retailer participation in Tourism initiatives such as FAMS Community events and Concierge events.

• Act as the primary contact for Shop and Stay Packages Group Tours and Programs with hotels.

• Assist in Tour Operator follow-up outreach and coordination for tourism vouchers with clients.

• Track and analyze tourist traffic including groups and free independent travelers.

• Coordinate Group/Tourism Programs and FAM/Property Tours collaborating with ADMBD in all aspects.

• Offer assistance to co-workers and other departments as requested by the supervisor participating in team meetings and efforts to achieve the centers goals.

MINIMUM QUALIFICATIONS:

• College degree preferred

• 3 years of experience in sales sponsorship strategic marketing event management and budgeting

• Knowledge of retail management marketing tourism social media or communication

• Ability to handle multiple projects simultaneously

• Well-developed oral and written skills

• Sound fiscal management and budgeting skills

• Excellent word processing Excel and Power Point skills

• Flexibility to work varied schedules including weekends and evenings

• Bilingual is a plus

Required Experience:

IC