Digital Marketing Specialist

Tradesmen International is adding a Digital Marketing Specialist to own the platforms, campaigns, and client-facing tools that turn our CRM data and marketing technology investment into measurable pipeline activity. This role sits at the intersection of digital marketing, AI-assisted marketing, Salesforce Marketing Cloud execution, and field sales enablement — three capabilities we need firing in concert to drive AE re-entry, client retention, and new business development at scale. You will be the primary owner of Salesforce Marketing Cloud — building journeys, managing audience segmentation, executing email campaigns, and connecting automation triggers to the CRM activity that matters. Alongside that platform ownership, you will produce the campaign kits, physical leave-behind assets, and sales enablement materials that give our Account Executives real reasons to walk into clients and win. WHAT YOU WILL OWN Salesforce Marketing Cloud & Marketing Automation Own day-to-day operation of Marketing Cloud — Journey Builder, Email Studio, audience segmentation, and campaign deployment Build and manage automated email journeys for client re-entry, craftworker reactivation, and AE drip sequences triggered by CRM signals and open order data Maintain and grow segmented audience lists — by trade, region, client tier, and engagement status — ensuring every send is targeted, not blasted Leverage AI tools and Marketing Cloud's Einstein capabilities to improve send-time optimization, subject line performance, and audience scoring Integrate Marketing Cloud workflows with CRM data to ensure campaign activity feeds back into AE pipeline visibility and reporting Monitor deliverability, open rates, click-through, and conversion metrics — surface insights and iterate rapidly on underperforming sequences Serve as the internal subject matter expert on Marketing Cloud — identify platform capabilities being left on the table and build a roadmap to activate them Field Campaign Execution & Sales Enablement Design and produce AE client re-entry campaign kits — physical leave-behind concepts, copy, sequencing logic, and field execution guidance Build the scalable sales enablement asset library: proof-point one-pagers, "Did You Know?" fact sheets, trade-specific talking points, and competitive differentiation materials Assist in maintaining and organizing centralized marketing asset libraries, SharePoint resources, templates, and approved field materials for self-service access by local teams Own the physical campaign pipeline — coordinate production of branded items and jobsite drop materials with vendors and Marketing leadership Develop and maintain 5-week and 13-week campaign template structures that AEs can execute market by market with minimal customization Manage a shared asset library so field teams can self-serve approved, current materials without routing every request through Marketing Track asset utilization and AE feedback — surface what's being used, what's not, and drive continuous improvement WHAT WE'RE LOOKING FOR 2-4 years of marketing experience with meaningful hands-on time in marketing automation platforms — Salesforce Marketing Cloud strongly preferred; Pardot, HubSpot, or Marketo experience considered Salesforce Marketing Cloud proficiency in Journey Builder and Email Studio is the core technical requirement for this role Understands how to connect CRM data to campaign triggers — you know what a contact record, lead status, and opportunity stage mean and how to use them to drive smarter automation Comfortable using AI-assisted marketing tools to improve campaign efficiency, personalization, reporting, content development, and workflow organization — you've experimented with or are actively learning how automation tools can improve campaign personalization and efficiency Experience organizing SharePoint, digital asset libraries, templates, or internal resource hubs preferred Strong B2B copywriter — can produce a client-facing one-pager or email sequence that an AE will feel confident delivering to a general contractor or facility manager Thinks in campaign sequences and customer journeys, not one-off sends or individual assets Experience working with distributed field sales teams — you understand the gap between what Marketing produces and what the field actually uses, and you clos Canva, Adobe InDesign, or Adobe Express proficiency for building field-ready assets without requiring a dedicated designer Staffing, construction, manufacturing, or industrial B2B background is a strong plus Portfolio or examples of past campaign work, email sequences, or sales enablement materials preferred Additional Digital Marketing Experience Is a Plus The following experience is preferred but not required : Google Ads campaign management and optimization SEO and keyword research/optimization Google Analytics 4 (GA4) and Google Search Console Conversion and UTM tracking Landing page optimization and conversion rate optimization Digital campaign performance reporting and analysis Lead generation and attribution across paid search, organic search, website, and email Ability to use campaign data to make recommendations and continually improve performance WHAT SUCCESS LOOKS LIKE AT 90 DAYS Salesforce Marketing Cloud is audited, cleaned up, and running at least two active automated journeys — one client-facing, one craft-worker reactivation AE re-entry email sequences are live and tied to CRM triggers, with open rate and click-through reporting visible to the Channel Marketing Manager A minimum of two complete AE client re-entry campaign kits are built, approved, and in the hands of field teams A Salesforce Marketing Cloud capability gap assessment is documented with a 90–180 day activation roadmap presented to Marketing leadership A campaign/project tracking process is in place so Marketing leadership can easily see active campaigns, deadlines, approvals, and next steps SharePoint is organized with approved sales enablement materials, templates, and campaign resources #J-18808-Ljbffr