Demand Generation Specialist

Bloomberg BNA

Arlington, VA

# Demand Generation SpecialistApplylocations: Arlington, VA - 1801 S Bell (INDG)time type: Full timeposted on: Posted Yesterdayjob requisition id: 142439The Demand Generation Specialist is responsible for executing and optimizing multichannel campaigns that drive pipeline and bookings. This role partners closely with Sales and Marketing stakeholders to execute ICP-focused campaigns that contribute to revenue goals and provide strategic support for marketing campaigns.**Key Responsibilities:*** Execute end-to-end demand generation campaigns across digital, content, events, and other channels to drive new business and expansion pipeline* Analyze customer segments, channel metrics, and campaign performance data to inform targeting, campaign programs and tactics.* Manage campaign timelines, tactics, and budgets to ensure programs are delivered on time and meet performance expectations* Collaborate with cross-functional teams (Sales, Sales Enablement, Product Marketing, Content) to align messaging, targeting, and execution* Optimize channel mix and campaign performance using data-driven insights to maximize ROI and pipeline impact* Monitor, measure, and report on campaign KPIs, including pipeline contribution and conversion rates.* Continuously test and refine campaigns (A/B testing, segmentation, messaging) to improve effectiveness* Partner with Sales to ensure alignment on lead quality, follow-up, and funnel progression* Partner with Sales Enablement on collateral design, post-campaign activity and lead nurturing tactics.* Support forecasting efforts by providing campaign performance insights and pipeline projections**You need to have:*** Bachelor’s degree in Marketing or related field, or equivalent work experience* 5-7 years of marketing or related experience* Proven experience independently owning and executing multi-channel demand generation campaigns that drive measurable pipeline impact* Strong analytical skills with experience using data to inform targeting, segmentation, and campaign optimization* Experience managing campaign performance metrics, including pipeline contribution and ROI* Ability to collaborate effectively with Sales and cross-functional stakeholders to drive alignment and results* Experience working in a results-driven, performance-oriented environment with accountability for meeting targets
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