Media Director
ProKatchers LLC
Job Title : Media Director
Location : New York, NY 10001 (Hybrid)
Duration : 07 Months
Shift Details : Hybrid
Specific Skills : Paid Media Strategy/Digital Media Planning & Buying/Campaign Management & Optimization
/Media Analytics & Performance Marketing/Media Agency Management/Budget & P&L Management/First-Party (1P) Data & Audience Targeting/Consumer Insights & Audience Segmentation
Job Description:
Senior Paid Media Leadership: 8–10+ years of progressive experience in paid media, ideally at a Senior Manager/Director level, with proven expertise leading multi-channel media strategies, campaign execution, optimization, and reporting.
Advanced Analytics & Measurement: Strong analytical skills with experience working with large data sets, campaign performance, search trends, KPIs, attribution, MMM, and incremental sales measurement; ability to translate data into actionable insights.
Agency & Budget Management: Proven experience managing media agencies, publisher/platform relationships, and large-scale media budgets, including budget pacing, P&L management, RAF flighting, and media spend optimization.
1P Data & Consumer Targeting: Experience partnering with CRM, data, and analytics teams to leverage first-party (1P) data for targeted consumer activation and improved media efficiency.
Qualifications & Role Details:
Bachelor’s degree required, with strong proficiency in Excel and PowerPoint. Seeking a proactive, self-starting, action-oriented leader who can seamlessly step into the role and provide maternity/extended leave coverage.
Vacancy posted 11 hours ago
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